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KPI at this stage is percentage
coverage (and quantity) of the target audience from the previous stage.




Step 3. Collecting information
The client has found a solution to his problem. The person begins to actively work on the market segment he has chosen. He compares you with competitors, chooses the best offer.

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KPI at this stage is targeted traffic to the content point.




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Stage 4. Initial familiarization
A person begins to closely and lebanon consumer email list specifically get acquainted with the offers that remained in a narrow circle after the previous stage of information gathering. He actively studies websites, reviews, retail outlets, you and your competitors.