Judge for yourself: people have become more committed to content that seems authentic to them, 60% of respondents confirm.
This is not surprising: the audience understands the product better when it becomes part of the life of their favorite blogger. Therefore, campaigns based on long-term relationships give 2-3 times more conversions than one-time integrations.
Thirdly, legislation in the field of influencer marketing has become stricter.
It is important to note that all advertising publications must be clearly marked as advertising or sponsored content, and also have a unique indicator and contain information about the advertiser.
Therefore, the costs of such promotion are increasing.
In order for the result to justify the investment, it is worth not blindly following all the trends, but studying the market morocco consumer email list , its dynamics, , looking for non-obvious growth points, choosing trends relevant to your niche, situation, resources.
And then actively implement them and monitor the effectiveness of the campaigns in order to be able to optimize, scale or stop them in time.