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ES with Kati Bremme, Mathilde Caubel & Lisa RodriguesMedia consumption: the gap between generations is widening
study / report
March 13, 2021
Reading time: 7 min
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By Kati Bremme, Innovation and Foresight Department, France Télévisions
Between 2015 and 2020, we went from a 58% similarity in how 16-34 year-olds and 55+ consume media to just 8% today. This is one of the most striking findings from the third edition of Making Sense: The Commercial Media Landscape , in which the IPA examines how Britain’s commercial media landscape has changed over the past 15 years, from 2005 to the pandemic in 2020 and beyond. Indeed, the past five years have seen more change for some than the previous 50, and there is a growing generational divide in how they consume media.