Differences between POS materials and other types of advertising
Posted: Mon Jan 27, 2025 9:11 am
POS materials are advertising tinsel, many entrepreneurs will say, and they will be wrong. These are working advertising tools that increase customer loyalty, remind about the product, draw attention to the brand and persuade people to buy. Isn't that enough to consider them effective?
All types of POS materials are familiar to everyone, many just don’t know their names. So let’s fill the gap – below are the most popular varieties of this advertising format with examples and tips on how to use them.
What are POS materials in trade? POS stands for "Point Of Sales Materials" and is literally translated as "place" or "point of sale". In reality, these are materials that help promote and sell a product buy weight loss leads in the places where it is sold. The abbreviation POSM has the same meaning.
The very first POS materials appeared long before marketing. At all times, people engaged in trade had to come up with something new to attract the attention of buyers to their goods. The first signs of POS can be considered signs, plates, price tags.
POS advertising materials began to be considered as a separate direction of marketing in the early 1920s, when self-service stores began to appear in large numbers in the United States. Thanks to these materials, it was much easier for customers to navigate the store.
What are their main tasks?
To attract the buyer's attention to a specific product.
Strengthen his intention to make a purchase if he has any doubts about it.
Increase Your Profits by 10X: 5 Key Metrics You Must Track
Alexander Kuleshov
Alexander Kuleshov
General Director of Sales Generator LLC
Read more posts on my personal blog:
After working with over 300 online projects , I can guarantee: monitor these metrics weekly and your company will not only survive, but also increase its profits by 10 times!
In the context of sanctions and crisis, knowing the ROI of your advertising decides whether your business will be successful. Tracking these 5 critical indicators is the key to your prosperity.
What you get for free:
5 Key Metrics to Increase Profits by 220%
The Secret ROI Formula: Instant Advertising Efficiency Calculator
Anti-crisis Solutions Matrix: Find the Perfect Strategy for Your Business in 15 Minutes
We have prepared all the documents and templates with formulas for you. And yes, it is FREE:
Download documents for free
Already downloaded
153389
POS materials differ from other types of advertising by a significantly shorter time of impact on the audience. As a rule, the buyer sees them briefly, however, if they are made correctly and correctly located on the territory of the retail outlet, the profit from the sale of the advertised product can increase precisely due to these products. They are a kind of silent sellers.
Who should use POS materials?
Differences between POS materials and other types of advertising
POS materials are acceptable and can be effective in any business, the main thing is to choose the right format and the right message. And of course, for all this to make sense, you need a flow of people that you will attract with this tool.
In many stores we can see POS materials. Advertising presented in this form has become a common thing for us. However, in reality they are everywhere: in pharmacies, government agencies, on the street.
The most useful use of POS materials can be:
when conducting a large-scale advertising campaign;
in a highly competitive market;
companies involved in the sale of medicines, alcohol, and tobacco.
There are three groups of goods that can be sold using POS materials with high efficiency:
new products (they are in dire need of advertising);
promotional items (the audience needs to be informed about discounts);
slow-selling products (they need to be actively promoted).
All types of POS materials are familiar to everyone, many just don’t know their names. So let’s fill the gap – below are the most popular varieties of this advertising format with examples and tips on how to use them.
What are POS materials in trade? POS stands for "Point Of Sales Materials" and is literally translated as "place" or "point of sale". In reality, these are materials that help promote and sell a product buy weight loss leads in the places where it is sold. The abbreviation POSM has the same meaning.
The very first POS materials appeared long before marketing. At all times, people engaged in trade had to come up with something new to attract the attention of buyers to their goods. The first signs of POS can be considered signs, plates, price tags.
POS advertising materials began to be considered as a separate direction of marketing in the early 1920s, when self-service stores began to appear in large numbers in the United States. Thanks to these materials, it was much easier for customers to navigate the store.
What are their main tasks?
To attract the buyer's attention to a specific product.
Strengthen his intention to make a purchase if he has any doubts about it.
Increase Your Profits by 10X: 5 Key Metrics You Must Track
Alexander Kuleshov
Alexander Kuleshov
General Director of Sales Generator LLC
Read more posts on my personal blog:
After working with over 300 online projects , I can guarantee: monitor these metrics weekly and your company will not only survive, but also increase its profits by 10 times!
In the context of sanctions and crisis, knowing the ROI of your advertising decides whether your business will be successful. Tracking these 5 critical indicators is the key to your prosperity.
What you get for free:
5 Key Metrics to Increase Profits by 220%
The Secret ROI Formula: Instant Advertising Efficiency Calculator
Anti-crisis Solutions Matrix: Find the Perfect Strategy for Your Business in 15 Minutes
We have prepared all the documents and templates with formulas for you. And yes, it is FREE:
Download documents for free
Already downloaded
153389
POS materials differ from other types of advertising by a significantly shorter time of impact on the audience. As a rule, the buyer sees them briefly, however, if they are made correctly and correctly located on the territory of the retail outlet, the profit from the sale of the advertised product can increase precisely due to these products. They are a kind of silent sellers.
Who should use POS materials?
Differences between POS materials and other types of advertising
POS materials are acceptable and can be effective in any business, the main thing is to choose the right format and the right message. And of course, for all this to make sense, you need a flow of people that you will attract with this tool.
In many stores we can see POS materials. Advertising presented in this form has become a common thing for us. However, in reality they are everywhere: in pharmacies, government agencies, on the street.
The most useful use of POS materials can be:
when conducting a large-scale advertising campaign;
in a highly competitive market;
companies involved in the sale of medicines, alcohol, and tobacco.
There are three groups of goods that can be sold using POS materials with high efficiency:
new products (they are in dire need of advertising);
promotional items (the audience needs to be informed about discounts);
slow-selling products (they need to be actively promoted).