Who needs trendspotting and why

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How is trend spotting used in business and why is it important? Developing a development strategy for the future is an important moment in the activities of any company. Launching a product (goods, services) on the market is not a matter of minutes, it takes time. In order to offer the consumer something truly relevant, it is important to understand in what direction people's demands are developing.

If you want to demonstrate your care and attorney email list attention to your clients, show that you follow trends and keep your finger on the pulse. This will help you find mutual understanding with the consumer, develop the right marketing strategy, release a popular product and get a guaranteed profit.

Carefully study the trend, collect important information to build a development strategy for the future. This is important regardless of the field of activity, be it industrial production, agriculture, provision of services, design activities or something else.

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Alexander Kuleshov
Alexander Kuleshov
General Director of Sales Generator LLC
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Large, serious international companies, as a rule, have their own specialists in tracking newly formed technologies and trends. To conduct trend spotting, you can also contact a special consulting bureau or company (there are many of them on the market).

Trend spotting has already become an element of the struggle between competing market entities. To carry out trend analysis, entire teams of professionals and even R&D departments are formed, the main task of which is to implement trend spotting in marketing, conduct research and develop development strategies.

For example, in the HR field, any trend can work in the most unexpected way and help in the selection of new employees. Even a meme, which, in fact, does not live longer than a week, suddenly becomes a magnet, attracting the interest of users to your product.

Trendspotting in business is actively used by startups who are guided by the following attitude: “If you want your project to be successful, learn to predict the requests of your potential clients or the requirements of management.”

The point is that marketers monitor the existing market situation, and trendspotters make forecasts regarding the expected needs of buyers for about a couple of years ahead. Trendspotters have management tools, sociology, anthropology, and planning technologies at their disposal. In particular, these are ethnographic studies, regular mathematical analysis of collected data, audience research activities (and, as a result, obtaining their own insights).