Tools for creating a customer avatar

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To create an ideal customer avatar, you will need statistics. You can get data from analytics systems (Google Analytics and Yandex.Metrica) and using advertising account tools (Google AdWords and Yandex.Direct). With their help, you will divide your target audience into segments and highlight common parameters in each of them. Then you can create a buyer portrait. To supplement it with details, conduct a survey and do not forget to look at social networks.

Analytics via Google Analytics and Yandex.Metrica systems
You can see what your target audience cell phone database is like in Google Analytics via the Audience report. By looking at the tables and graphs in this tab, you will learn a lot of useful information: age, gender, location, language, devices used by customers, browser and operating system. There is also information about user interests.

To understand how many people fit the parameters you need, create segments. This will allow you to understand your audience much more deeply and find overlaps.

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With Google Analytics, you can divide your customers by age, gender, language, location, purchased goods, and even compare them by the listed features.

To narrow down your segment, note where users came from (push notifications, direct clicks, newsletters, social networks, etc.). You can also see which customers simply viewed products and which made a purchase. To get this data, you need to specify e-commerce parameters.

The nuances of creating a customer avatar in the B2B sphere

CRM
If you need a more complete customer avatar, use your CRM system.

You can get a lot of useful information from CRM. You will understand what characteristics the leads that convert into a purchase have. It’s great if the sellers enter into the database all the important nuances that they were able to identify during the conversation:

The specifics of the business influence the type of CRM used in working with clients. If we are talking about creating an avatar for a bank client, then the internal system provides much more opportunities, since it contains more data, from the client's photo to the nuances of his behavior.

what is the buyer's need ;

what doubts and objections arose on the way to the purchase;

why I chose your organization and what was the deciding factor for the purchase;

average check amount , level of financial responsibility, etc.

Interviews with clients
But you can get the most information from the client themselves. First, study your audience and divide it into segments. Conduct high-quality interviews with representatives of the segments. This method helps to better understand the interests, goals, motives and other important characteristics of target clients.

Ask clients not only about their age, profession and place of residence. Include the following questions in your questionnaire:

Don't ask general questions, otherwise the answers will be the same. To find out all the nuances, ask additional questions.

There is no need to conduct hundreds of surveys. The optimal number of interviews is 7-15. This number is enough to create one portrait for one segment. Such an interview is very useful for a marketer, as it allows you to see the target client in all its glory. However, this information is not supported by statistics.