Every online business asks its customers to hand over at least one or two of the following: their name, email address, phone number, and most personal of all, their credit card details! Come to think of it, why would anyone do that unless and until they trust the source they are handing over their personal information to? If that's how it works, how do you get a person to trust you and your business?
As much as we all wish that everyone would understand and use the saying “Don’t judge a book by its cover”, the first impression is still the foundation of every relationship and there’s really nothing we can do about it. Trust is a factor that develops gradually; however, if your first impression is not trustworthy, you will face great difficulties in getting clients!
The same goes for online businesses, which operate through websites philippines email address list feature whatever services or products the owner is promoting on them. Simply put, if you want to make more profits in your business, you need to get more customers, and in order to get more customers, you need to develop a sense of trust with your website visitors so that they feel safe revealing their personal information. Now, here’s where it gets a little tricky – how can you develop a sense of trust with your website visitors?
Building trust with your website visitors
Do you know why visitors have no problem sharing their personal information with websites like Amazon, Ebay, Facebook, Google and others? You guessed it! These websites have earned the trust of millions and even billions of people over the years simply by being trustworthy in their dealings and thus building their excellent reputation. Developing a sense of trust and gaining a good reputation is the foundation for growing and building a business.
How can you build a good and trustworthy reputation, especially when you are a new company aiming to achieve far-fetched profits? We understand that it is quite impossible not to “judge a book by its cover” – all you have to do is design an innovative cover, so that the visitor is not only attracted to delve deeper into your site, but also feels compelled to develop a customer-seller relationship with you.
Some things you can add to your website or landing page to make your book cover more attractive and stand out:
Social Proof – This is a phenomenon where people use the actions of others as social proof that those actions reflect the right behavior. A person feels more confident buying a product when they know that other people have bought it before them and had a great experience. Businesses use various types of social proof methodologies to gain more customers. There are social proof marketing platforms that do that for you. ProofSource .
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Contact Information – Including contact information on your landing page shows that you are a customer service company, just a phone call away for any type of service. This also shows that you are not a scam and are in fact a registered company with real staff managing your customer service for you.
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Showcase your awards and certifications – Any awards you have received should be featured prominently on your website because it shows visitors that you are recognized for the efforts you put into your products.