Nostalgia sells, and even more so now that we look back and think about how little we value the privileges of a pandemic-free life. We take refuge in the memory of happier times, and your brand on social media can take advantage of this. Among the content trends on social media is to review your catalog and find products that you could relaunch, linked to a certain memory. Or go further and think outside the box to use songs, games and references from other times in your marketing strategy . If you do it right, it will work.
Memes don't rest
Emojis are out of fashion, and so are GIFs! Memes are south-korea phone number data the main language of the web , they are created, mutated and destroyed with astonishing ease and are the main source of virality on Social Media. However, it's not all joy: memes also have the power to alter your online reputation in the blink of an eye, and we must protect our brand from them.
Monitor your brand logo to see what memes are being created online about it, interact with the meme-creating community to increase your chances of going viral, and, above all, understand the implications and meanings of a meme in detail before sharing it.
Memes: Social media trends 2021
Dangers: digital disinformation
Finally, we must not forget that social media is a hotbed of information and also disinformation. It is increasingly difficult to separate real stories from fake ones, and in the context of Covid-19, many hoaxes have spread that have been passed off as real data. 2021 must be the year in which brands collaborate to end fake news and focus our channels on sharing truthful and honest content, and ignoring fake news . It is a shared responsibility in which each profile of each social network must be aware and participate in a healthy way in the public debate.
If you're asked what's trending on social media in 2021, we hope that this article will help you answer the question and provide you with a guide to the most important developments. Social media is a changing and unpredictable world, but your marketing strategy can't afford to ignore it. Get to know it and use it to your advantage; it's sure to bring you good results.