Google has made Performance Max campaigns available to all advertisers
Last year, Google introduced Performance Max as an innovative way to buy ads across YouTube, Display, Search, Discover, Gmail, and Google Maps from a single campaign , and after initial vietnam phone number success, the company is now rolling it globally .
But what's different about Performance Max campaigns?
The answer is very simple: thanks to this innovation, any brand can promote its business using all Google placements from a single campaign , leading to an increase in conversions . According to statistics, advertisers who have already tried Performance Max have recorded an average increase of 13% in total conversions, maintaining a good cost per action.