Using Partner Websites to Build a Shared Funnel

[shishir.seoexpert1]

Rather than a threat, this could be an opportunity for traditional broadcasters. Never before has there been such a rich landscape for audio experiences. From my European perspective at the EBU, I see that many public broadcasters are ready to seize the opportunity.

Podcasting is booming and much of this new gambling data laos listening time in Europe is devoted to content produced by public service media. In the UK, BBC podcasts account for 34% of podcast production . While in France, data from Médiamétrie’s new eStat Podcast study clearly illustrates Radio France’s leadership in the French podcast landscape.

The BBC is the UK's leading radio podcast provider, with a weekly audience of 4.5 million.
Public service media are reinventing radio in multiple ways. Experimenting with smart feeds and atomic content that can be reorganized to improve the user experience . One impressive example is the new features that German public broadcaster SWR is exploring in its new mobile app .



A preview of the new SWR app
Public service media are also growing by showcasing more local and diverse talent, mixing different media and styles to suit the tastes of a new generation . RTBF Tarmac is a perfect example of this. In addition, new social audio spaces are a natural place to deepen the connection with the public and engage in valuable exchanges.