Just as design and style are important in the retail sector, they are equally important in fashion websites. In these cases, fashion web design can stimulate user loyalty, trust and confidence.
The importance of creativity in the retail sector is a reality that no one questions. This truth is magnified when we talk about the digital sphere and, especially, about sites dedicated to companies, firms, magazines, blogs, etc. in the world of fashion. Various experts agree that photography and video are the main focus of most fashion websites today, as they are crucial when it comes to showing the product as we want, as we have set out in our marketing strategy.
Applying techniques to our website that give importance to algeria phone number data the architecture of the site and facilitate navigation is necessary but not sufficient. Content is fundamentally visual and, therefore, web design must be open to experimentation.
Furthermore, the current context in which we live, marked by Covid-19 and its consequences in terms of changes in consumption patterns, has further pushed the digitalisation of companies in the fashion sector . According to the Retail Observatory in Spain , recently created as a space for ideas and debate to help retail in the country, the pandemic situation has accelerated the digital transformation plans of many companies in the face of the growth in online sales of products, which increasingly represents a greater percentage of the total number of sales.
Ignacio Sánchez, head of Leroy Merlin Spain at the time of the creation of the Observatory, says that the new post-Covid-19 consumer is definitely digital, wants hyper-availability (“I want everything now”), personalized contact and satisfaction with the brand; otherwise, you can end up crushed on social networks. The website is the brand's letter of introduction to the digital consumer, and without an attractive design that door closes quickly.