In my opinion, there are two main areas in the online training market:
Traditional online training.
Infoproducts.
In the first option we have universities and business schools that teach their programs totally or partially through the Internet. Let's say that it is an evolution of the channel, the rest of the factors remain more or less the same.
They have made some changes to adapt korean girl whatsapp number to this new channel, but their philosophy, value proposition, class format, programs, audience profile, etc. are essentially the same.
What is an infoproduct?
On the other hand, we have online training provided by professionals, in which people from very diverse areas offer their content in short and very practical courses.
These are courses that are mostly taught online (recorded videos, online classes, etc.), but may also include some of the content in person.
We could say that the big difference with more traditional training (regardless of the channel) is that information products focus their content on practical application and learning in the shortest possible time. Their value proposition focuses on the change they can achieve in the student in the short term.
I myself have designed a digital marketing course , but in my case, the approach is closer to that of business schools than to that of information producers.
I believe that the process of learning true marketing and learning how to define a strategy requires more solid knowledge and cannot be achieved in the record time that information products usually promise.
That's all for the descriptive part. Something that is always difficult when dealing with something relatively new and constantly evolving.
Who are infoproducts aimed at?
My feeling, and I emphasize this because it is difficult to define given the great variety of courses, is that they are aimed at people who want to take their first steps in a certain area.
What varies the most is the motivation for doing it. Some do it out of pure curiosity and others because they are looking for a change in their life (personal or professional).
My feeling is that these are people who need something and see these courses as a shortcut to getting it. A quicker and cheaper way than the standard one.
They are people who are not yet ready to take a more traditional course because they are not sure what they want to do, because the price makes them not even consider it, because it does not even exist, because the person teaching the course inspires more confidence in them than a business school... there may be many reasons.
In theory, if the course is well designed and the person teaching it is a good professional, these objectives can be achieved (at least partially). If this is the case, success depends more on the student and his/her commitment.
Why I Think Infoproducts Are Destroying Marketing
First of all, there are great professionals in this area who are doing things very well. When you generalise, you put everyone in the same bag and that would not be fair.
But I think this industry is ruining marketing and is based on principles that, in my opinion, are unethical.
To say something so strong, I have tried to be as delicate as possible. I may be wrong, but that is what I think.
Note that I am talking about marketing, not the training sector. I believe that well-made and well-sold information products are a good way to train (at least to start the path in an area).
What problems do I have with infoproducts?
1. They lead their audience to think that “success” is certain, when it is unlikely
To try to sum it up, they promise things that only a minimal percentage (much smaller than the standard) will achieve.
Whether it is due to the quality of the course, the involvement of the student, or something as simple as the fact that distance learning is not suitable for everything.