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A loyal customer from the regular category who never delays payments

Posted: Mon Jan 27, 2025 9:43 am
by subornaakter40
This is the best client that any company can only dream of. He has been your customer for many years, has not gone to competitors even in the worst times, is well acquainted with the product (he praises its advantages everywhere and puts up with its shortcomings). This client is already "one of our own" in the support department, and everyone is mutually happy with such cooperation.

Your tactics: value and take care of clinical nurse specialist email list such a partner, do not rush to refuse him a discount, first ask why he used to pay calmly, and now he has started to bargain. Perhaps, having learned the reason, you will understand what decision to make.

Perhaps he is expanding production and will now start taking larger batches from you. In this case, find a way to give in, and the client will repay you by bringing in new customers. Or his budget has been cut and he is simply forced to part ways with you - then lower the price, but do not let the client leave.

If a person asks for a discount, arguing that he has been buying from you for “a hundred years”, think about what to do. But in reality, most often this is just talk and in case of your refusal, the client will continue to cooperate anyway.

Remember that any concessions to such a client will later benefit you. He will become even more loyal, will turn a blind eye to any mistakes, hitches, slightly missed deadlines, etc. (however, remember that there is a limit to everything).

In a nutshell: understand the client's situation, study the history of your mutual cooperation and try to continue it. You can't refuse such a client a discount.

New, presumably very profitable client
Just imagine: he arrived in a cool car, he looks like a million dollars, and it seems like he even smells of money. And literally today I received an email with an offer of cooperation, and it was also all "gold and diamonds".

8 Ways to Refuse a Discount to a Client Depending on Their Type

You are already painting yourself a rosy picture of the future, you see yourself getting rich before your eyes, and you are ready to do anything just so that this bag of money stays with you.

Your tactics: don't rush to conclusions. Such clients often deliberately try to present themselves in a very favorable light. Here you shouldn't rush and drop prices - first figure out whether this cooperation will really be incredibly profitable. However, don't make the client wait too long, don't create bureaucracy: he may doubt, change his mind, and then it will be very difficult for you to convince him. If you see that the orders are very large and the client's name will decorate your track record, agree to cooperate.

In turn, let the client confirm the declared importance. For example, agree to a discount in exchange for an even larger scale of cooperation. Discuss the possibility of wholesale deliveries, increasing the subscription period (for a service or product). Let him feel that although he is an important bird, you also know your worth.

And don't be shy about mentioning how much effort you had to put in to get him a discount: tell how you convinced your boss, didn't leave the accounting office for days, etc., etc. Let the client feel that you tried really hard for him.

In a nutshell: when giving a discount, agree on the maximum possible volumes and present everything as if you had to fly into space to get this discount, so that there was simply no way back.