Create your own blog and publish useful content in it
Posted: Mon Jan 27, 2025 9:43 am
It is recommended to post interesting stories, life hacks. The more valuable information about the product, the more loyal the audience will be. Honest expert opinion and sincere communication with users will help people trust the company and its products. And you need to remember the main rule of a successful blogger - you chiropractor email address need to write about what you understand well.
Promoting local business with blogs allows small firms to compete with large companies. At the same time, brand positioning should be based on its competitive advantages, such as speed of service, freshness of products, etc. All these advantages must be discussed on the blog pages. And this must be done without embellishment.
Also, a local enterprise needs to know the portrait of its potential buyer. This will help to build the right communication with consumers. For example, a blog about clothes can be aimed at designers or fashionistas. The topic is one, but the content will be different.
A blog can be organized on the company's website or a third-party resource. You need to choose the place where users are more comfortable communicating. For example, a company working in the beauty segment can share photos of fashionable images with users on Instagram*, and videos on how to use the product on YouTube.
Creating your own blog
To promote your local business, you can also use the following platforms:
Yandex.Zen.
Pinterest is a social platform that allows you to add thematic photos online.
Medium is a resource for social journalism.
Tik Tok is a service for creating and viewing short videos.
Pikabu is an entertainment community.
There are also blogs where you can post a free guest article, thereby getting a chance to advertise your business without spending any money:
vc.ru.
"Lifehacker".
"Habr".
Placement in local media
Of course, local media have a specific audience, mainly age-related, since young people get their news from the Internet. However, if the company's target audience uses such resources, they cannot be neglected.
To promote local business in local media you can use:
publication of articles devoted to specific topics;
interview with the company's manager;
special projects dedicated to the enterprise;
inclusion in ratings and selections of companies, etc.
With the help of such methods, you can attract attention to the company and, as a result, new customers.
For Yandex - creation of regional subdomains
Sometimes a company has branches in several adjacent cities. Creating a separate site for each locality is expensive and pointless. Yandex allows you to create subdomains in such cases. Their setup and use is described in the webmasters' guide.
Each subdomain is assigned a region either automatically or manually via Yandex.Webmaster. Then the information is placed in Yandex.Directory. Google also has a function for creating subdomains, but it is unpopular, because instead you can set up geotargeting of individual pages and folders. Then users living in a certain city will see only those products that are available in this locality.
Promoting local business with blogs allows small firms to compete with large companies. At the same time, brand positioning should be based on its competitive advantages, such as speed of service, freshness of products, etc. All these advantages must be discussed on the blog pages. And this must be done without embellishment.
Also, a local enterprise needs to know the portrait of its potential buyer. This will help to build the right communication with consumers. For example, a blog about clothes can be aimed at designers or fashionistas. The topic is one, but the content will be different.
A blog can be organized on the company's website or a third-party resource. You need to choose the place where users are more comfortable communicating. For example, a company working in the beauty segment can share photos of fashionable images with users on Instagram*, and videos on how to use the product on YouTube.
Creating your own blog
To promote your local business, you can also use the following platforms:
Yandex.Zen.
Pinterest is a social platform that allows you to add thematic photos online.
Medium is a resource for social journalism.
Tik Tok is a service for creating and viewing short videos.
Pikabu is an entertainment community.
There are also blogs where you can post a free guest article, thereby getting a chance to advertise your business without spending any money:
vc.ru.
"Lifehacker".
"Habr".
Placement in local media
Of course, local media have a specific audience, mainly age-related, since young people get their news from the Internet. However, if the company's target audience uses such resources, they cannot be neglected.
To promote local business in local media you can use:
publication of articles devoted to specific topics;
interview with the company's manager;
special projects dedicated to the enterprise;
inclusion in ratings and selections of companies, etc.
With the help of such methods, you can attract attention to the company and, as a result, new customers.
For Yandex - creation of regional subdomains
Sometimes a company has branches in several adjacent cities. Creating a separate site for each locality is expensive and pointless. Yandex allows you to create subdomains in such cases. Their setup and use is described in the webmasters' guide.
Each subdomain is assigned a region either automatically or manually via Yandex.Webmaster. Then the information is placed in Yandex.Directory. Google also has a function for creating subdomains, but it is unpopular, because instead you can set up geotargeting of individual pages and folders. Then users living in a certain city will see only those products that are available in this locality.