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A more embodied journalism, based on facts, explanation and specialization

Posted: Mon Jan 27, 2025 9:59 am
by shishir.seoexpert1
The fight against disinformation must have a prominent place in 2021. Being a journalist now means listening, going back to the facts, calling on recognized specialists and responding in an educational and scientific manner to current issues. This will make it possible to (re)gain the public's trust, already damaged before the pandemic by fake news and a distrust of the media as the enemy of society. In this fight against disinformation, nearly $212 million was paid this year by Google and Facebook to around 7,000 local American newsrooms according to a study by the Tow Center. Even if GAFAM remains the medium par excellence for spreading fake news, they also play a key role in this issue.



The new model of journalism must finally find more gambling data turkey embodied formats, closer to the public. This is probably one of the reasons that has propelled newsletters to the forefront this year . It is not a new format, of course, but it is now attracting big names who see it as an opportunity to express themselves a little more freely than within their editorial offices. The media are also gradually launching their own newsletters, or even sponsoring existing ones. And with the possibility of subscribing to a paid subscription to receive the thoughts of a respected "columnist" in your inbox every morning, there is no shortage of motivation to get started.

Podcasts are also on the rise. Companies – Amazon, Spotify, Apple and Google, to name a few – have launched a commercial war to acquire the rights to certain programs. You still have to stand out. The New York Times is betting on long formats, Spotify on stars leading their own shows. As for Apple, it is thinking about launching its paid service while others are thinking about adding video to attract new listeners.