Advantages of a partner sales channel:
Posted: Mon Jan 27, 2025 10:00 am
Affiliate channel
Sales of related products by several companies from the same industry under partnership agreements are called affiliated. This channel is usually used to sell services and goods with high margins, and partners pay each other a percentage of sales.
For example, a call tracking service offers its clients products from a partner agency specializing in contextual advertising. This helps both of them expand their customer base without any effort.
It can be launched almost instantly. Businesses crypto email list with large advertising departments conclude such contracts easily and without delays, as a result receiving warm traffic and not spending the budget on promotion.
Cost savings (no need for marketing research and building a sales channel from scratch to start generating leads).
The disadvantage is the need to provide information support to the participant of the agreement and pay him a partner reward. It may be necessary to persuade potential partners, describe to them all the benefits of cooperation, the advantages of your product. The channel will be effective only if the participants receive a decent percentage of sales.
Case: VT-metall
Find out how we reduced the cost of attracting an application by 13 times for a metalworking company in Moscow
Find out how
Retail channel
Most suppliers and manufacturers cooperate with individual retail outlets and entire chains. The retail sales channel, as a rule, is oriented towards mass demand and generates a very high turnover. However, it also has its own characteristic disadvantages.
Retail distribution channels must meet very strict requirements to ensure profitability: marginality, turnover, minimum prices. Fast production and equally fast sales are the key to success in retail.
This channel is very little manageable: both producers and suppliers are handcuffed by the retailers' conditions, and these conditions are determined by the dynamics of demand. The role of the human factor is great: for some companies it brings huge profits, for others - financial collapse.
Recommended articles on this topic:
Company Marketing Plan: Double the Company's Profits
KPI for the sales department: how to calculate and implement
How to get 3 times more clients for 2 times less
2 Types of Passive Sales Channels
Passive sales channels are distinguished by the fact that the transaction is initiated by the consumer, and the business only creates the necessary prerequisites for the purchase - for example, it conducts an advertising campaign or places outdoor advertising that attracts buyers. The client is expected to take a certain target action: contacting the company, placing an order through the website, reposting, subscribing, etc.
Word of mouth
This sales channel can rightfully be called the most ancient. However, over all the centuries of human history, it has not lost its effectiveness. When a client is satisfied with a purchased item or a service provided to him, he will discuss them with his friends and relatives, recommend your company (that is, in fact, work for your full-time marketers, but for free).
What does it take to get word of mouth going? A satisfied customer! Some small businesses today have no other sales channels than recommendations and customer reviews, and they are doing well. Do your job well, and customers will find you.
Sales of related products by several companies from the same industry under partnership agreements are called affiliated. This channel is usually used to sell services and goods with high margins, and partners pay each other a percentage of sales.
For example, a call tracking service offers its clients products from a partner agency specializing in contextual advertising. This helps both of them expand their customer base without any effort.
It can be launched almost instantly. Businesses crypto email list with large advertising departments conclude such contracts easily and without delays, as a result receiving warm traffic and not spending the budget on promotion.
Cost savings (no need for marketing research and building a sales channel from scratch to start generating leads).
The disadvantage is the need to provide information support to the participant of the agreement and pay him a partner reward. It may be necessary to persuade potential partners, describe to them all the benefits of cooperation, the advantages of your product. The channel will be effective only if the participants receive a decent percentage of sales.
Case: VT-metall
Find out how we reduced the cost of attracting an application by 13 times for a metalworking company in Moscow
Find out how
Retail channel
Most suppliers and manufacturers cooperate with individual retail outlets and entire chains. The retail sales channel, as a rule, is oriented towards mass demand and generates a very high turnover. However, it also has its own characteristic disadvantages.
Retail distribution channels must meet very strict requirements to ensure profitability: marginality, turnover, minimum prices. Fast production and equally fast sales are the key to success in retail.
This channel is very little manageable: both producers and suppliers are handcuffed by the retailers' conditions, and these conditions are determined by the dynamics of demand. The role of the human factor is great: for some companies it brings huge profits, for others - financial collapse.
Recommended articles on this topic:
Company Marketing Plan: Double the Company's Profits
KPI for the sales department: how to calculate and implement
How to get 3 times more clients for 2 times less
2 Types of Passive Sales Channels
Passive sales channels are distinguished by the fact that the transaction is initiated by the consumer, and the business only creates the necessary prerequisites for the purchase - for example, it conducts an advertising campaign or places outdoor advertising that attracts buyers. The client is expected to take a certain target action: contacting the company, placing an order through the website, reposting, subscribing, etc.
Word of mouth
This sales channel can rightfully be called the most ancient. However, over all the centuries of human history, it has not lost its effectiveness. When a client is satisfied with a purchased item or a service provided to him, he will discuss them with his friends and relatives, recommend your company (that is, in fact, work for your full-time marketers, but for free).
What does it take to get word of mouth going? A satisfied customer! Some small businesses today have no other sales channels than recommendations and customer reviews, and they are doing well. Do your job well, and customers will find you.