According to an interesting article, “ History of Business Intelligence ”, the term first appeared in an encyclopedia published in the USA in 1865; however, it was not until the 20th century that we began to talk about business intelligence as such.
In the 1990s, the first BI tools began to appear, but they were not very intuitive and difficult to use. Therefore, until the technology evolved a little more and the market saw its potential, the first market intelligence software that provided useful and interesting information did not appear.
Today's tools are much more sophisticated, powerful and have the ability to analyze and process countless data sources and help companies scale and extract valuable conclusions for their business.
According to Grandview Research’s “ Business Intelligence Software Market Size, Share & Trends Analysis Report ,” the business intelligence software market is expected to grow in size at an average rate of 10.1% annually between 2019 and 2025.
The growing importance of business intelligence and analytics is highlighted by Salesforce's recent acquisition of Tableau . "Data is the foundation of every digital transformation, and that's why we're more committed than ever to delivering powerful analytics to every user," said Keith Block, former co-CEO of Salesforce.
Advantages of Business Intelligence and its tools
The truth is that this growth is logical: Business Intelligence offers companies the possibility of improving their results and positioning themselves above their competition. Who wouldn't want that?
Among the advantages of Business Intelligence software, these are some worth highlighting:
Analyze internal and external information from different sources and systems.
Expand analysis and reporting capabilities.
Make reliable future projections based on real data.
The best Business Intelligence tools
At We Are Marketing we are aware that data is, right now, the most ghana phone number data valuable product in the world . And, in an increasingly digital world, companies generate a large amount of information that must be analyzed. Specific professional profiles have even been created for this task, such as the Digital Data Scientist .
For this reason, Business Intelligence is part of our daily work and we implement systems that connect all the data sources of a company in a single platform. In this way, we are able to interpret this information and advise our clients to grow their business in the most effective way possible.
To do this, we are constantly searching for “the tool”. As we said at the beginning, nowadays a multitude of BI programs are “born and die”. Sometimes it is even difficult to keep up with technological advances; however, we work to stay up to date and learn about the best solutions on the market . We have tried many but the best for us, right now, is Einstein Analytics from Salesforce .