We interviewed Francisco Reverte, Senior Account Executive for the Tourism area at Salesforce to talk about the influence of technology in the tourism industry.
The importance of CRM in the tourism sector
Having a CRM for tourism has become a fundamental tool to be able to take full advantage of all the customer data collected and stored. With this information we will be able to create personalized experiences adapted to the interests of our buyer persona.
However, traditional CRM is no longer useful. We have gone from simply collecting @ to the need to establish an adequate profile of what interests my client . Therefore, today, it is essential to find a system that also uses Artificial Intelligence to interpret all the stored information. There is no point in accumulating data if we are not able to draw conclusions. Thus, we see that, as we pointed out in our tourism trends report , 28% of global companies have already used Artificial Intelligence as part of their CRM strategy.
Tourism and technology must go hand in hand. And to philippines phone number data understand this union, which has great potential, we interviewed Francisco Reverte , Senior Account Executive for the Tourism area of Salesforce . We spoke with him about the impact of new technologies on tourism and the digitalization of the sector.
Interview with Paco Reverte: CRM in the tourism sector
Francisco Reverte, Salesforce: “Data is the key and obtaining accurate information is essential to achieving a 360-degree view of the customer”
WAM: The tourism sector is one of the pillars of the Spanish economy, but there is still a long way to go before it can be fully digitalised. What opportunities can Salesforce offer in this process?
Francisco Reverte: Digital transformation is a concept that has been here for years and is here to stay, and Salesforce is the perfect partner to carry it out in all sectors, including, of course, the tourism and hospitality sector . Placing the customer at the centre of the business is our maxim and we have demonstrated this in many Spanish companies, including the most important in the sector, such as Meliá, Barceló Hoteles, Iberostar, Hotelbeds, Iberia, Vueling and Viajes El Corte Inglés.
We provide these organizations with the best tools to meet the demands of increasingly demanding and sensitive customers, with a type of service where bad experiences are paid dearly in terms of reputation. Salesforce provides the tourism sector with the innovation it needs to maintain customer trust, and this is achieved by introducing innovation into business processes, from sales, customer service, campaign design and personalized loyalty solutions.