went to the product card;
did not purchase the product.
In this case, it is worth promising canada email list the person a discount or reminding them that they have unordered purchases in their shopping cart.
When and who needs remarketing
Working with a loyal audience
Customers need to be shown your ads periodically, because this remarketing strategy:
encourages repeat purchases;
allows for upselling;
provides you with reviews.
In this case, a good move is to segment your audience and personalize your landing pages.
Expanding your audience with Look-alike technologies
When you have a large list of buyers, the advertising account in AdWords itself finds similar people, that is, potential consumers of your services. For this purpose, they use:
compiling lists of customers who have made a purchase on the website;
contact information from CRM, i.e. phone numbers, email.
In this case, advertising attractive lead magnets or promotions becomes a good tool.
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Marketing strategy: types and stages of formation
A/B testing
This approach is considered the most flexible of all remarketing strategies. It involves constant interaction with users and analysis of their reactions. Let's say that using youth slang in mailings did not give the expected result - then the communication style is changed to a stricter one. Or people did not like the video because of its excessive frankness - in this case, you need to change the tactics of presenting the material.
The most important task here is to listen to your target audience and correct your mistakes.