1. Increase conversion
The main purpose of a website is to get the user to perform a certain action; for example, subscribe to a newsletter (as we saw before) or buy a product. Words help the user to find that path and perform the action we are looking for.
2. Increase confidence
All texts are also important to ensure that the user trusts what he or she is seeing or doing. If it is well explained, there will be no doubts.
3. Respond to concerns
It is common that when interacting with a website or an application, doubts arise that, if not resolved, can cause us to abandon the application. If we encounter complications, we never manage to carry out the desired action.
4. Explain errors
When there is an error, microcopies save the day. If the user fails czech-republic phone number data to enter the password, a window will explain what happened. This little piece of content will make the user feel more comfortable and informed.
Are they really important?
In this video, three women who work as UX Writers at Google explain the importance of these small text fragments. In the video itself, they show us how an error message can be improved.
Microcopies according to WAM experts
Microcopies are a key part of marketing and contribute to improving results in different areas . To prove it, we have asked the opinion of different professionals who make up the WAM team:
Branding - Ricardo Vilardi, Creative Manager:
branding microcopy"Microcopies are a very good strategy for approaching the user/client/person. They help to make the difference between a sober or cold treatment and a much more personalized one, with a more natural and human language. A simple change in a “More information” button to something like “Tell me more about…” can already generate an effect.
However, microcopies gain importance in contexts where decision-making is more important and we are more attentive to details. This is the best time to build trust and invite the next step, reassure during the action and strengthen relationships at the end of a process .
On the other hand, the use of microcopy is very effective for branding in order to reinforce the tone of voice of a brand . It must be taken into account that everything is moving towards hyper-customization and copy is part of this process (and voice). With the support of algorithms, machine learning and artificial intelligence, we will be able to work with a language that is very adapted to each user in the near future.”