We have brought together experts in web positioning from very different fields at an event to talk about SEO strategy, share knowledge, advice and work guidelines in the sector.
At We Are Marketing we continue to organize events under the Moving Forward label . With the intention of forming a community of professionals, exchanging information and connecting to new trends, we invite professionals from Design, UX, SEO and Digital Marketing to discover innovative perspectives.
On this occasion, we held an SEO event accompanied by e-commerce and media professionals. In my speech, I pointed out the latest developments and trends in our field, as well as the musts or changes that we should already apply to our work.
SEO Digital Marketing Event by Antoni Saurina
One of the most important changes is the Mobile First Index : 80% of users around the world access the Internet via mobile, and more than 50% use it for quick search queries. In this context, it is essential that our pages are optimized; Google Search Console will help you check if you are doing it right.
The loading speed of a website also influences SEO ; we know that it has been a positioning signal since 2010, and in mid-2018 it was updated to Mobile First Index. If you are going to test the loading speed of your page, keep in mind that it is now measured in Mobile.
Quality linking is also necessary for your project: there are indonesia phone number data many tests that demonstrate the correlation between the increase in the number of links and the visibility index. It is better to have few good ones than many bad ones; opt for varied anchor texts, focused on the brand and sustained over time.
What's new? Googlebot has recently updated its version of Chrome . This will affect components and APIs, although it seems that JavaScript handles it in a similar way. We'll have to keep an eye on how it develops.
Among the main SEO trends for 2019, the types of results on Google stand out . They are increasingly rich in text and images; when it comes to positioning, it is important to see how Google displays the results of the keywords we want to opt for. In relation to this, structured data is very relevant for the search engine. Thanks to them, we make the job easier, since with an orderly presentation, Google more easily obtains information from us. The latest novelty is structured data for frequently asked questions and even instructions ( how to do something ).
Artificial intelligence and voice search are also among the latest SEO trends . This is just a sample of the rapid evolution of our work and the need to keep constantly learning.