Low cost per phrase

[subornaakter40]

Selecting a semantic core for low-frequency phrases is a labor-intensive process. And creating additional content can lead to either labor costs or financial expenses if this work is entrusted to professional copywriters.

And yet, low-frequency promotion has significantly more advantages:

Low competition

Only in very competitive topics, where fishing and forestry email list there are few low-frequency phrases, can they be competitive. More often, we are talking about low competition, which eliminates the need for external link support to promote a site to the TOP of search engine results (of course, if internal optimization is done correctly).


Low competition allows you to promote low-frequency phrases without large financial investments. Moreover, many low-frequency phrases themselves reach the TOP places due to the quality of the content.

Gradual investment of funds

When promoting low-frequency phrases, you don't need to immediately find serious funds. It's quite possible to start with a small investment and gradually expand the group of covered queries.

Increase traffic

Website promotion by low-frequency queries_increase traffic

Low-frequency promotion makes it necessary to expand text content, and therefore generate new pages that become additional entry points. The site's traffic increases - and, accordingly, so does the traffic.

Stability of results

A large number of variations of search phrases allows you to avoid website clutter: a problem with one keyword will not affect others, and difficulties with one page will not affect the overall situation, and the web site will continue to generate traffic.

The sufficiency of relevant search phrases provides a very significant competitive advantage: it is often simply impossible to know what queries users use to get to a site, so it is difficult for competitors to overtake a web resource promoted by low-frequency phrases.

Sufficiency of content

There is a lot of content, it is unique, it contains a lot of variations of occurrences of low-frequency phrases. And in the case of a combination with competent interlinking, you can count on amazing results without acquiring external links.

Continuous development of the site

A developing web resource receives a positive assessment from users and search engines. With low-frequency promotion, the site will develop constantly, because high-quality content is added not at once, but as it is ready.

Wide audience reach

Pros and cons of website promotion using low-frequency queries

Source: shutterstock.com

Resources that are in constant dynamics, unlike static sites, can count on a much wider reach of the user audience. For example, a high-quality blog of an SEO optimizer can be interesting not only to his colleagues, but also to marketers, advertisers, potential clients and other users. Low-frequency thematic phrases change constantly, but the increasing relevance of the topic guarantees an expansion of the audience reach (watch for low-frequency "ipad").

No need for deep analysis

The conventional wisdom is that promotion by low-frequency phrases requires their selection based on in-depth analysis. True, but another approach is possible, which consists of developing the site and filling it with quality content on the main topic or related issues. Further development plans can be built on the analysis of traffic statistics.

Parallelization of processes

Promotion by high-frequency keywords is rarely carried out by a large number of people, because in this case it becomes extremely difficult to coordinate actions - any wrong move can negatively affect the resource's positions. And promotion by low-frequency phrases can be carried out by a large group of specialists, including those working remotely and not associated with SEO. Content can be created by different authors, each responsible for their own topic or section.

Lack of experience in promotion

To promote a resource using low-frequency phrases, you don’t need to have encyclopedic knowledge of SEO methods, the basics are enough. But you can’t do without the ability to create texts or competently use user content.

Other benefits

The list of advantages of the low-frequency method can be supplemented by the possibility of obtaining free external links (due to the large volume of unique content); no need to generate unique anchors. Low-frequency ones also help to increase traffic to those sites that are consistently included in the TOP for high-frequency phrases.