How to set up goals in Yandex.Metrica for an online store
Posted: Mon Jan 27, 2025 10:54 am
As you can see from the previous material, setting up goals in Yandex.Metrica is quite easy. It is advisable to stick to a proven algorithm of actions. This will make the work as easy as possible and will not lead to the site being broken. Any scheme for setting up goals in Yandex.Metrica begins with clicking the green button for editing the resource counter. Then you need to go to the Goals section and click Add goal. Subsequent settings will depend on the type of goal.
How to set up goals in Yandex.Metrica furniture manufacturers in usa email list for an online store
For an online store, this is most often a URL page. It is one of the elements of the Yandex.Metrica settings, the purpose of which is to track certain user actions, such as visiting the desired page.
The structure of the goal in this case looks like "condition plus content". In "Yandex.Metrica" the page is set that the user must visit after paying for the order.
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Additionally, condition parameters are set. They are divided into several main groups:
"URL: contains". The purpose of this option is to track visits to the address. In the settings, you need to enter part of the link to the page of interest. For example, entering "link.html" will mean taking into account all pages containing this section of the path. For an online store, it is important to specify the basket address to track transitions.
How to set up goals in Yandex.Metrica_online store
Other important pages of the online store are:
- "Contacts".
- "Details".
- "Delivery and payment".
- "About the company."
People who visited the "Contacts" section can be considered as the target audience. Therefore, it is advisable to set the value "contains"/contacts for the site page store_address/contacts.
"URL: starts with". The mechanism records visits to pages with the specified content. The beginning of the link is entered into the settings. In an effort to account for all transitions, a part of the link indicating a certain category of online stores is registered. Example: http://store_address/category/ .
"URL: matches". The function is designed to register a specific page. An example of use is as follows: http://store_address/advert/ .
"URL: regular expression". Serves to control target URLs according to the selected template. As a result, the owner of the online store tracks visits from specific addresses. This type of parameter-conditions is quite complex, but the most flexible. For an online store, you need to enter "/item[az|0-9|_]" in the value field. This will allow you to register visits to pages with the selected product.
How to set up goals in Yandex.Metrica furniture manufacturers in usa email list for an online store
For an online store, this is most often a URL page. It is one of the elements of the Yandex.Metrica settings, the purpose of which is to track certain user actions, such as visiting the desired page.
The structure of the goal in this case looks like "condition plus content". In "Yandex.Metrica" the page is set that the user must visit after paying for the order.
Recommended articles on this topic:
Practical tips for website promotion
SEO-optimization of the Internet site, or How to conquer the TOP
Everything you wanted to know about website promotion services
Additionally, condition parameters are set. They are divided into several main groups:
"URL: contains". The purpose of this option is to track visits to the address. In the settings, you need to enter part of the link to the page of interest. For example, entering "link.html" will mean taking into account all pages containing this section of the path. For an online store, it is important to specify the basket address to track transitions.
How to set up goals in Yandex.Metrica_online store
Other important pages of the online store are:
- "Contacts".
- "Details".
- "Delivery and payment".
- "About the company."
People who visited the "Contacts" section can be considered as the target audience. Therefore, it is advisable to set the value "contains"/contacts for the site page store_address/contacts.
"URL: starts with". The mechanism records visits to pages with the specified content. The beginning of the link is entered into the settings. In an effort to account for all transitions, a part of the link indicating a certain category of online stores is registered. Example: http://store_address/category/ .
"URL: matches". The function is designed to register a specific page. An example of use is as follows: http://store_address/advert/ .
"URL: regular expression". Serves to control target URLs according to the selected template. As a result, the owner of the online store tracks visits from specific addresses. This type of parameter-conditions is quite complex, but the most flexible. For an online store, you need to enter "/item[az|0-9|_]" in the value field. This will allow you to register visits to pages with the selected product.