Which capture page format should I choose?

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Marketers do not have a single point of view on which sales forms on landing pages are the most effective (bring more applications that end in purchases). According to some experts, the most converting is the "Order a call" widget; others prefer a regular lead form with several fields (quiz). Igor Mann, a marketer, uses an unusual form on his company's website, consisting of a single column where you can enter any information about yourself. He believes this solution is the healthtrax corporate email list most effective.

The whole point is that the type of form on the subscription page should be selected based on the specifics of your business and audience. For example, a person who wants to take out a microloan and is looking for a corresponding organization will want to talk to a manager right away, rather than fill out long, confusing questionnaires.

The landing page will get maximum conversion with a chat with a bank representative and a call order widget. But if the user is looking for an advertising agency to entrust the campaign to and is slowly comparing different offers, then he will react calmly to the request to fill out the form.

All conversion forms are ranked in a kind of efficiency rating:

Callback widget.

Standard application form (where the customer needs to think everything over before purchasing).

Chat with a company representative.

Quiz (works best when selling a high-tech product or requiring additional information).

Cost calculator (for those clients who are already ready to make a purchase and are calculating expenses).

A pop-up banner to capture the attention of those leaving the page.

Online stores have another way to increase conversion rates - to offer a good discount on the product.

Should you make a landing page yourself or entrust it to professionals?
You can order a web capture page from an agency or a separate specialist, but you can also do everything yourself. Depending on your budget, skills and availability of free time, the solutions will be different.

Constructor
If you try, you can assemble a one-pager with your own hands in five or six hours of hard work with an online constructor. It will cost you no more than a thousand rubles a month. However, you can even try to build an airplane from scrap materials, and such examples have happened. The question is whether such an airplane will fly.

The benefits of the DIY approach include:

saving money, and a significant amount at that: for 500–1000 rubles per month you get your own working landing page;

simplicity: online designers provide landing page templates that will display normally on mobile devices, send you SMS notifications about incoming requests, collect statistics, and you won’t even have to deal with layout. It’s convenient;

speed: capture pages are created quickly and edited just as quickly;

availability of technical support: users of such services can ask a question or receive detailed advice, and in a short time;

free trial period: almost all similar services have one and it lasts two weeks from the moment of registration.

There are also some downsides:

- Knowledge and skills: to launch a high-converting landing page, you need to clearly understand what such a page should be. Copying competitors' techniques is not an option: you cannot be sure that these principles are truly effective.

- Design: Landing pages from beginner website builders tend to be depressing in terms of design (even if people have tried and redesigned the page many times). Don't expect to create a masterpiece of visual art right away.

- Limited design options and variations. If you have some complex wishes for the capture page (for example, to have birds flying around the form), you won't be able to implement them using the standard constructor tools.