This solution can hardly be called unique, but this does not reduce its effectiveness. How to increase the level of engagement in social networks using this method? Invite participants to do the following:
subscribe;
put likes;
write comments.
Thanks to likes and comments, you italy email list will increase the engagement of your followers. If they start reposting publications, their friends will subscribe to your page.
You can also use a regular drawing format, such as “subscribe — like — prize.” However, it’s better to add variety: hold a quiz, organize a small marathon, or make a charade.
The most active subscribers can be offered a product from the company as a prize and raffled off.
When announcing a competition among the most active members of the group, it is necessary to connect a dynamic cover (the one on which information about the participants - the leaders of the day - changes daily). For this, you can use VKontakte applications. A dynamic cover will help increase the level of engagement in social networks, since people will want to get to it and their activity will increase during the day.
Users are not very interested in standard contest formats, so it is better to come up with something extraordinary. People do not like just like — they prefer to study the content and react to it. For example, if you hold a comment contest, subscribers will leave their comments not under one, but under a dozen posts. If you hold a quiz, it will attract more subscribers than a standard contest organized by your competitor.
Recommended articles on this topic:
Company Marketing Plan: Double the Company's Profits
KPI for the sales department: how to calculate and implement
How to get 3 times more clients for 2 times less
Encourage discussions
Users are no longer interested in banal calls to “like us or write your comment.” The theory that posts with the words “like” and “comment” are being cut in some social networks is already gaining momentum.
Do it differently: end your post with a question that the person can (and wants) to answer in detail. This will start a discussion that other subscribers will join in.
How to increase the level of engagement in social networks through discussions? To do this, you need to follow these rules:
ask specific questions (for example, did they like this movie or book, what event did they attend this month, etc.);
Use simple questions (don't ask about nuclear physics or higher mathematics).
As a tip: you should be genuinely interested in the opinions of users. Questions asked from the heart will receive many more responses than template questions.
You can also encourage discussion in the following way: publish a situational post on an informational occasion that is important for your subscribers. This could be a unique greeting for a calendar holiday or a report on events aimed at combating coronavirus, or an offer to talk about how subscribers spend their time.
Be careful: expressing an unpopular opinion or being overly creative can result in a lot of negative comments (which, by the way, also increases subscriber engagement).
User-generated content contest
Additionally, when thinking about how to increase engagement on social media, don’t forget that you can get your followers used to communicating by creating chats under certain posts. Choose a day and time when you will publish a post containing a topic for discussion (for example, on Fridays at 8 p.m.).
At first, the activity of subscribers will be quite low, but gradually they will get used to it, get to know each other and will happily engage in discussions. Your task is to accustom users to the regime. Therefore, it is very important to adhere to the established schedule of publishing chats.