Which beauty salon is more profitable to open

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If you decide to open a beauty salon, then first of all you should think about the concept of the establishment itself. That is, you need to decide on the list of services provided, their quality and the number of specialists needed to provide these services. Marketing research can help find answers to such questions. With the help of social surveys and other data collection tools, you can understand what services clients need, as well as determine the required level of their quality.

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In addition, you can conduct a survey of competitors to understand what kind of customer flow they have and what procedures are most in demand. This approach to organizing a business will allow you to make the right decision when forming a list of services and hiring personnel.

If you do not take care to collect all the important information before opening a beauty salon, then there is a high probability of serious mistakes. For example, you can open an expensive establishment in a disadvantaged area, which means you will not have to wait for clients.

There are no government standards that you need to set up your salon according to. However, it is still easy to understand what price category a particular establishment is aiming for.

The modern beauty industry is represented by salons of three classes:

Economy class. This type of salon provides clients with simple services (haircuts, hair coloring and curling, manicure and pedicure).

Most often, such an establishment is located in residential areas or on the territory of former service centers. Such a salon is characterized by a modest interior, insignificant advertising costs, and the masters use inexpensive cosmetics in their work. The most important advantage of an economy class salon is affordable prices (the cost of a regular women's haircut in such an establishment does not exceed 500 rubles). Due to the availability of services, the occupancy of such a beauty establishment reaches 60-65% of the working time.

Business class. If you decide to open a business class beauty salon, you must provide clients with a wide range of services: in addition to haircuts and regular manicures/pedicures, you must include hair care procedures, make-up artist and massage therapist services, a solarium, and various cosmetic procedures in the price list.

Most often, such a beauty salon is opened in large shopping and business centers, as well as in prestigious city areas. To create a stylish interior, they turn to the services of professional designers. To equip the establishment, they buy high-quality equipment, use expensive consumables. All this is reflected in the price list: the cost of a haircut can reach 2,500 rubles. Of course, there will be fewer clients here than in an economy salon, and the occupancy will not exceed 50%.

Premium class. If you want to open a premium class beauty salon, first analyze whether your city is suitable for such an establishment, because there are not so many very wealthy clients who can afford such expenses.