Content that promotes your competitors
Posted: Tue Jan 28, 2025 3:45 am
Content for online store
This is viral content where you mention insurance leads for seniors your competitors' websites. For example:
"Top 10 shoe manufacturers in Russia";
"100+ original gift ideas for February 14";
"30 Best Organic Cosmetics Manufacturers" etc.
Many people are surprised that advertising from competitors' sites attracts a large number of visitors. But such content really works very effectively.
What contributes to this?
Valuable information. The materials given as an example above are a valuable source of information, and therefore such articles are often reposted. This ensures a large influx of targeted visitors to the site.
Experts' Ego . Bloggers really like it when they are included in the best lists and given quality traffic for free. To thank you and, of course, to amuse their own ego, they post this material on social networks. Thus, part of their audience goes to your site.
Humorous content
Content for online store
What do fishki.net, yaplakal.com and pikabu.ru have in common? Funny content. The sites contain jokes, demotivators and memes. There is another common feature inherent in these sites - they take away the visitor's time, forcing them to spend hours studying funny content.
Perhaps everyone will agree that humor is very attractive. The traffic of these sites speaks for itself. Rambler Top 100 statistics show that the fishki.net site is viewed by an average of about three million users, and the yaplakal.com site is viewed by more than eight million.
How do you like this data? The above sites are very useful for internet marketers and copywriters. They are a clear example of how humor makes the text more lively, interesting and bright.
Here are some humorous posts you can post:
gifs;
demotivators;
memes;
funny videos;
comics;
parodies;
correspondence in chat or by mail;
funny stories (from life or from the bash.im website);
jokes.
Infographics
Content for online store
This format of presentation, often used by many information sites, is unfairly left without attention in online trading. But if you use simple and clear diagrams, pictures, graphs and charts as content, you can stand out from the competition and work more successfully.
The audience remembers memes and funny pictures well. Such content improves mood, which has a positive effect on promotion, and infographics have a viral effect and bring additional traffic. If the content for an online store is high-quality and interesting, there are more customers, and your sales grow.
Infographics are created by web agencies. But if you know how to use special services, you can develop them yourself. Infographics can make the audience talk about the online store, its characteristics and features, about the products and their use cases, give users useful recommendations to interest them.
Infographics are a supplement to the text, not a complete replacement. Your main goal is to interest the visitor in the first few seconds, make him stay on the website of the online store.
The scheme is simple: you create infographics related to the area where you do business, thoroughly check the information and always build a logical chain. Infographics help you convey to clients a useful, holistic story.
Download a free selection of tools for calculating KPIs and increasing marketing metrics
Alexander Kuleshov
Alexander Kuleshov
General Director of Sales Generator LLC
Read more posts on my personal blog:
Over the past 7 years, we have conducted over 23,000 comprehensive website audits and I have learned that all of us as leaders need clear and working algorithms for our marketing and sales.
Today we will share with you 6 of the most valuable documents that we have developed for our clients.
Download for free and implement today:
Step-by-step guide to creating marketing KPIs
Template for calculating KPIs for a marketer
9 Examples of Universal Selling Commercial Proposals
Upgrade your CPs to close more deals
How to make KPI for the sales department so that profits grow by 20% or more?
Step-by-step template for calculating KPIs for OP managers
Checklist of 12 main indicators for website promotion
Find out what metrics are needed to properly optimize your website
40 Services for Working with Blog Content
We have collected the best services for working with content
How to define your target audience without mistakes?
A proven guide to defining a company's target audience
Download the collection for free
pdf 8.3 mb
doc 3.4 mb
Already downloaded
153398
Video content
A great option for popularizing a brand, informing the audience about new products, promotions, as well as launching contests to attract additional traffic to the site, etc.
The video must be original and useful to the audience. Quality is secondary here. That is, you can involve professionals in creating the video, or you can use a simple camera and tripod and do everything yourself.
See what the most popular video bloggers in the country are doing, take note of something from their practice, analyze the most popular channels.
Experts' opinion
Content for online store
Content for an online store that reflects the exclusive opinion of an expert in your industry will make the resource more significant and will become a significant advantage for SEO.
Experts can act as guest heroes in online store groups on social networks (you can add the "blog guest" format). Users will be able to leave comments, and you will establish feedback with them and use it to communicate effectively and not lose your customers in the future.
Expert opinion should cover a wide range of consumers. This could be information about key market trends, market development forecasts, or opinions about important events for the industry.
This is viral content where you mention insurance leads for seniors your competitors' websites. For example:
"Top 10 shoe manufacturers in Russia";
"100+ original gift ideas for February 14";
"30 Best Organic Cosmetics Manufacturers" etc.
Many people are surprised that advertising from competitors' sites attracts a large number of visitors. But such content really works very effectively.
What contributes to this?
Valuable information. The materials given as an example above are a valuable source of information, and therefore such articles are often reposted. This ensures a large influx of targeted visitors to the site.
Experts' Ego . Bloggers really like it when they are included in the best lists and given quality traffic for free. To thank you and, of course, to amuse their own ego, they post this material on social networks. Thus, part of their audience goes to your site.
Humorous content
Content for online store
What do fishki.net, yaplakal.com and pikabu.ru have in common? Funny content. The sites contain jokes, demotivators and memes. There is another common feature inherent in these sites - they take away the visitor's time, forcing them to spend hours studying funny content.
Perhaps everyone will agree that humor is very attractive. The traffic of these sites speaks for itself. Rambler Top 100 statistics show that the fishki.net site is viewed by an average of about three million users, and the yaplakal.com site is viewed by more than eight million.
How do you like this data? The above sites are very useful for internet marketers and copywriters. They are a clear example of how humor makes the text more lively, interesting and bright.
Here are some humorous posts you can post:
gifs;
demotivators;
memes;
funny videos;
comics;
parodies;
correspondence in chat or by mail;
funny stories (from life or from the bash.im website);
jokes.
Infographics
Content for online store
This format of presentation, often used by many information sites, is unfairly left without attention in online trading. But if you use simple and clear diagrams, pictures, graphs and charts as content, you can stand out from the competition and work more successfully.
The audience remembers memes and funny pictures well. Such content improves mood, which has a positive effect on promotion, and infographics have a viral effect and bring additional traffic. If the content for an online store is high-quality and interesting, there are more customers, and your sales grow.
Infographics are created by web agencies. But if you know how to use special services, you can develop them yourself. Infographics can make the audience talk about the online store, its characteristics and features, about the products and their use cases, give users useful recommendations to interest them.
Infographics are a supplement to the text, not a complete replacement. Your main goal is to interest the visitor in the first few seconds, make him stay on the website of the online store.
The scheme is simple: you create infographics related to the area where you do business, thoroughly check the information and always build a logical chain. Infographics help you convey to clients a useful, holistic story.
Download a free selection of tools for calculating KPIs and increasing marketing metrics
Alexander Kuleshov
Alexander Kuleshov
General Director of Sales Generator LLC
Read more posts on my personal blog:
Over the past 7 years, we have conducted over 23,000 comprehensive website audits and I have learned that all of us as leaders need clear and working algorithms for our marketing and sales.
Today we will share with you 6 of the most valuable documents that we have developed for our clients.
Download for free and implement today:
Step-by-step guide to creating marketing KPIs
Template for calculating KPIs for a marketer
9 Examples of Universal Selling Commercial Proposals
Upgrade your CPs to close more deals
How to make KPI for the sales department so that profits grow by 20% or more?
Step-by-step template for calculating KPIs for OP managers
Checklist of 12 main indicators for website promotion
Find out what metrics are needed to properly optimize your website
40 Services for Working with Blog Content
We have collected the best services for working with content
How to define your target audience without mistakes?
A proven guide to defining a company's target audience
Download the collection for free
pdf 8.3 mb
doc 3.4 mb
Already downloaded
153398
Video content
A great option for popularizing a brand, informing the audience about new products, promotions, as well as launching contests to attract additional traffic to the site, etc.
The video must be original and useful to the audience. Quality is secondary here. That is, you can involve professionals in creating the video, or you can use a simple camera and tripod and do everything yourself.
See what the most popular video bloggers in the country are doing, take note of something from their practice, analyze the most popular channels.
Experts' opinion
Content for online store
Content for an online store that reflects the exclusive opinion of an expert in your industry will make the resource more significant and will become a significant advantage for SEO.
Experts can act as guest heroes in online store groups on social networks (you can add the "blog guest" format). Users will be able to leave comments, and you will establish feedback with them and use it to communicate effectively and not lose your customers in the future.
Expert opinion should cover a wide range of consumers. This could be information about key market trends, market development forecasts, or opinions about important events for the industry.