Many sites or blogs publish an exorbitant amount of Web content

[shaownhasan]

Second element: the message. often at the expense of quality. Proof of this – among a thousand other things – is the fact that many of us, over time, are frighteningly thinning out the sources saved in our Feed Reader. Ok, this is meant to be a fact and not a judgment.

Every self-respecting content must have a message, otherwise we simply compile a web page.

The message is the textual and graphic representation of the richness of a benefits of using our homeowner database content which, basically:

must meet the reader's expectations
must solve a problem
must enrich the reader
must meet the most basic criteria of newsworthiness .
Even if we don't have to write an article for a major national newspaper, this last point is particularly important. A piece of advice: before writing any information content, always ask yourself "Ok, where is the news?" . Even if you don't deal with crime or judicial news, recognize:

the element of novelty inherent in a content
the possible element of curiosity
the factors that will drive the objective and subjective interest of the reader
the possible resonance with his world of values
the relationship with the information context and with other similar contents
is a good way to understand if your article or post has its own specific weight, “has news”, or not. These elements, finally, help us define the call to action of an article or post: where do I want to take my reader? How do I want him to take a position on a certain topic? Or do I want him to perform a certain action? Well, knowing perfectly who I am writing to and what kind of message I am sending them is the best way to design the CTA of a text.