Best Email Marketing Strategies for Higher Conversions

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Maximize participation and equip yourself with management tools
Last piece of advice: opting for a more participatory model requires resources (especially human) and significant reorganizations. It is therefore important to seek to maximize this participation in order to make it as efficient as possible, both for the organization and for individuals. Because for the latter too, it is an investment gambling data belarus and a cost (in time or even money) that must be "profitable". " A key part of the value proposition of participation is to help contributors maximize their limited time and energy, where it can do the most good ," summarize the authors of the report.

It can be helpful to use participation maximisation and tracking tools , for example to target those most likely to contribute to a particular action. This is the model adopted by De Correspondent in the Netherlands: “ We want to know what our readers know, so that when we cover a story they have experience with, we can share it with them. That’s why we need a CRM [customer relationship management tool] for journalists – a new and improved version of the good old Rolodex .”

Finally, what could the model of membership in the media look like?
While the report does not focus specifically on what the media are already doing, recommendations or avenues to explore are proposed, drawn from the observation of many other areas. In particular, various forms of engagement are highlighted, such as: