The account features product pins, distributed across boards for the user's convenience. There are both standard categories, such as "Dresses", "Jewelry", "Cosmetics", and thematic ones: "Love Story", "Bohemian", "Vintage". The visitor can immediately follow the link and purchase the product they like.
In Russia, Pinterest is also used by large companies: Eksmo publishing house, Aviasales, women's clothing online store TopTop, clothing brand Gate31. Their accounts provide information on the number of views per month. In addition, you can see the scale of traffic that the service brings.
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At the same time, not only popular brands can get conversion in Pinterest. The social network helps promote the goods and services of small and medium businesses, which has already been appreciated by the owners of the corresponding stores, as well as bloggers.
Photographer Oleg Moroz
Photographer Oleg Moroz
The Internet helps the photographer to promote the site through Pinterest along with other methods. He places examples of photo shoots, blog articles, such as tutorials, informational posts, as well as books and reviews on his account. Thanks to Pinterest, the photographer's site is visited by many more people, but the result from sales of services is less pronounced.
The number of impressions of all boards is from 250 to 450 thousand monthly, transitions - up to 15%. Popular pins include informational posts, photo selections and lessons.
Account of the site "Private architecture"
Initially, the profile was created as an additional platform for publishing photos and nothing more. No one was going to promote the account on Pinterest. But the images in a fairly narrow niche gained great popularity, which was expressed in the form of organic growth.
The blog is an information account about the world's best examples of private architecture. Today, Pinterest has become the main way to attract traffic among the social networks used (58,000 subscribers and daily transitions to the site in the amount of 300 users).