What are the rel="sponsored" and rel="ugc" attributes?

[shaownhasan]

Those who are professional SEO specialists are now accustomed, unfortunately, to the fact that Google never sleeps and always has the need, even unsolicited, in my opinion, to invent something. This is the case of the topic we will address today: I am talking about the new link attributes rel="sponsored" and rel="ugc" .

Honestly, at least I, didn't really feel the need for these two new attributes, which in what makes overseas chinese in australia data valuable asset my opinion could be, a bit like the Search Console disavow, dangerous weapons in Google's hands, but let's see together specifically what they are.

Google has shaken up the SEO world by announcing big changes in how publishers should mark nofollow links.

The changes, while helpful in helping Google understand the web, have also created confusion and raised a number of questions. I will try to answer your questions and concerns later.

New link attributes

new attributes for nofollow links
After years of unchallenged reign of the rel="nofollow" attribute , which until now has allowed us to limit the transfer of power of our domain , Google is introducing new ways to mark outgoing links.

We are talking about rel="sponsored" , which marks with the word sponsored the links that constitute advertising or paid placements (commonly defined as paid links), and rel="ugc" , an attribute that allows you to mark with the acronym ugc ( user generated content) the links of contents generated by users. , such as comments and posts in forums,