How does it work abroad with search engines other than Google?

[shaownhasan]

Depending on the market you wish to enter, you must take into account that in certain countries Google is not the dominant search engine and therefore additional technical and content-related measures may be necessary, as well as ad hoc rethought positioning strategies.

Among the most important “alternative” search engines we remember:

Bing

Baidu (3rd most used search engine in the world) for China;

Yandex for Russia;

Naver for South Korea.

Take Yandex for example, where, given the vastness of Russia, localized search usages of car owner database works a little differently than Google, and good geotargeting becomes an essential part of getting useful and relevant results.

Some local search engines, such as Baidu and Yandex, seem to give more weight in search results to websites with ccTLDs . In these cases, it may still make sense to talk about ccTLDs as the best strategy in absolute terms.

At the same time, however, some countries, such as China, have introduced restrictions on obtaining the ccTLD. The Chinese government, for example, requires that all websites destined for China be registered for the ICP BeiA license .

You can check the SEMrush Traffic Analytics tool’s Geo Distribution report for domains of different key industry players and find out which locations promise the most customers.
Best practices should not be forgotten, to avoid indexing problems of a single domain intended for users of different countries and languages. In particular, the implementation of hreflang, for correct categorization and reporting of multilingual content to the search engine, and the indication of target countries in Search Console.

MORE INFO: In this article I explained how to manage a site's languages ​​via Search Console and hreflang .

Last but not least, after a careful evaluation and implementation of the adopted strategy, after all the precautions taken to obtain the maximum results from one's domain in one or more foreign countries, the crucial point of the strategy shifts to performance monitoring .

Again, what works for Italy may not always work abroad. In particular, when it comes to analytics tools, not all of them may be as effective for tracking keyword combinations in the rest of the world .

To correctly approach markets other than Italian, you need to understand that foreign markets have different peculiarities than Italian ones, and that it is necessary to rely on international analysis tools, such as SEMrush .