True Video Discovery
Posted: Tue Jan 28, 2025 4:25 am
The difference from TrueView In-Stream is that these ads are banners with video previews on different YouTube pages and sites of the contextual display network. In the case of YouTube, video ads of this format appear on the search page before other videos, as an overlay during viewing, and on the video viewing page among recommended videos.
Advertising on YouTube_True Video Discovery
Each click on the ad, which takes the user leads for commercial real estate to the video viewing page, is paid for. It is not necessary to play the video itself, since the user consciously opens the link with the video title. The price for such a transition is similar to the cost of viewing In-Stream advertising and is 1-2 rubles excluding VAT.
By creating a video ad on YouTube using this service, the channel owner pursues the same goals as when generating contextual advertising - attracting the attention of the target audience and stimulating them to click. The text of the ad should contain information about why the user should watch the video and what they will get from it. It would be a good idea to use contextual targeting by keywords that match the plot of the video ad on YouTube, and add interactive tools - tips and annotations.
Download a free selection of tools for calculating KPIs and increasing marketing metrics
Alexander Kuleshov
Alexander Kuleshov
General Director of Sales Generator LLC
Read more posts on my personal blog:
Over the past 7 years, we have conducted over 23,000 comprehensive website audits and I have learned that all of us as leaders need clear and working algorithms for our marketing and sales.
Today we will share with you 6 of the most valuable documents that we have developed for our clients.
Download for free and implement today:
Step-by-step guide to creating marketing KPIs
Template for calculating KPIs for a marketer
9 Examples of Universal Selling Commercial Proposals
Upgrade your CPs to close more deals
How to make KPI for the sales department so that profits grow by 20% or more?
Step-by-step template for calculating KPIs for OP managers
Checklist of 12 main indicators for website promotion
Find out what metrics are needed to properly optimize your website
40 Services for Working with Blog Content
We have collected the best services for working with content
How to define your target audience without mistakes?
A proven guide to defining a company's target audience
Download the collection for free
pdf 8.3 mb
doc 3.4 mb
Already downloaded
153398
Mobile App Advertising
This is the second most popular type of video campaign on YouTube. The app ad is placed as a banner below the video and plays only on mobile devices.
TrueView Shopping
Setting up this type of video campaign involves combining an Adwords account and a data feed from Google Merchant Center. First, go to the Adwords interface and select the "Video" type. The price of each user interaction with YouTube advertising (view or click) is about 1-5 rubles. The rate is adjusted if it is necessary to change the target audience coverage.
Advertising on YouTube_TrueView Shopping
It is noteworthy that the source of video content in this case can only be links to a video uploaded to YouTube. The video can be of any format, the main thing is to link it to an Adwords account in order to use advanced analytics and the ability to insert interactive elements.
Graphic advertising
Generated inside the streaming video. All settings are made in Adwords, the format must meet the requirements of the Adwords KMS. Advertising placement is at the bottom of the video. Size - 728x90 and 450x50.
YouTube Advertising_Graphic Advertising
It is possible to create 300x250 banners that will be played in search results and on the video viewing page.
Text Ads (Text Overlays)
The demonstration occurs at the same moments of the video as with image ads. During viewing, up to ten commercials in the format of regular Adwords text ads can change. If your bid for impressions does not beat the bids of other ads (both text and image), there is a risk of not seeing the impression at all.
Advertising on YouTube_True Video Discovery
Each click on the ad, which takes the user leads for commercial real estate to the video viewing page, is paid for. It is not necessary to play the video itself, since the user consciously opens the link with the video title. The price for such a transition is similar to the cost of viewing In-Stream advertising and is 1-2 rubles excluding VAT.
By creating a video ad on YouTube using this service, the channel owner pursues the same goals as when generating contextual advertising - attracting the attention of the target audience and stimulating them to click. The text of the ad should contain information about why the user should watch the video and what they will get from it. It would be a good idea to use contextual targeting by keywords that match the plot of the video ad on YouTube, and add interactive tools - tips and annotations.
Download a free selection of tools for calculating KPIs and increasing marketing metrics
Alexander Kuleshov
Alexander Kuleshov
General Director of Sales Generator LLC
Read more posts on my personal blog:
Over the past 7 years, we have conducted over 23,000 comprehensive website audits and I have learned that all of us as leaders need clear and working algorithms for our marketing and sales.
Today we will share with you 6 of the most valuable documents that we have developed for our clients.
Download for free and implement today:
Step-by-step guide to creating marketing KPIs
Template for calculating KPIs for a marketer
9 Examples of Universal Selling Commercial Proposals
Upgrade your CPs to close more deals
How to make KPI for the sales department so that profits grow by 20% or more?
Step-by-step template for calculating KPIs for OP managers
Checklist of 12 main indicators for website promotion
Find out what metrics are needed to properly optimize your website
40 Services for Working with Blog Content
We have collected the best services for working with content
How to define your target audience without mistakes?
A proven guide to defining a company's target audience
Download the collection for free
pdf 8.3 mb
doc 3.4 mb
Already downloaded
153398
Mobile App Advertising
This is the second most popular type of video campaign on YouTube. The app ad is placed as a banner below the video and plays only on mobile devices.
TrueView Shopping
Setting up this type of video campaign involves combining an Adwords account and a data feed from Google Merchant Center. First, go to the Adwords interface and select the "Video" type. The price of each user interaction with YouTube advertising (view or click) is about 1-5 rubles. The rate is adjusted if it is necessary to change the target audience coverage.
Advertising on YouTube_TrueView Shopping
It is noteworthy that the source of video content in this case can only be links to a video uploaded to YouTube. The video can be of any format, the main thing is to link it to an Adwords account in order to use advanced analytics and the ability to insert interactive elements.
Graphic advertising
Generated inside the streaming video. All settings are made in Adwords, the format must meet the requirements of the Adwords KMS. Advertising placement is at the bottom of the video. Size - 728x90 and 450x50.
YouTube Advertising_Graphic Advertising
It is possible to create 300x250 banners that will be played in search results and on the video viewing page.
Text Ads (Text Overlays)
The demonstration occurs at the same moments of the video as with image ads. During viewing, up to ten commercials in the format of regular Adwords text ads can change. If your bid for impressions does not beat the bids of other ads (both text and image), there is a risk of not seeing the impression at all.