With the third email you will have gained the attention of your reader who at this point, identifying with your story, will want to know how you metaphorically managed to break down the wall of adversity . You will then have to introduce your method for solving the problem you talked about in the previous email, providing some information on how it works.
4. Breakthroughs / Epiphany bridge: The revelation
In the fourth and/or fifth message you can give more details about your product or service, listing its benefits and explaining how it can be useful to your contact. If there is an offer, a toll-free number or a dedicated page on the benefits of reaching overseas chinese consumers in europe site, it will be appropriate to include a clear call to action.
What do you need to create the soap opera sequence?
You mainly need two items:
the contents of the messages , which you can create according to the instructions I have given you in this post
an email marketing and automation platform to capture subscriber consent, identify customer leads, and personally deliver real-time, scheduled sequences.
Conclusions
Ryan Deiss and Perry Belcher, authors of the brand Digital Marketer, the former also of the book “Invisible Selling Machine”, said:
Only 5% of all emails we send are manual. Instead, we use automated systems that trigger "soap opera sequences" (SOS) based on subscriber behavior.
Hitting the wall: Breaking down the wall
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