Performance metrics for Brand Takeover are views, clicks and reach.
Posted: Tue Jan 28, 2025 4:53 am
Hashtag Challenge
A very popular, fast and effective way to promote on TikTok*. There are a lot of challenges here, and anyone can take part in them.
The challenge is launched by an already popular TikToker. Those who want to join must shoot a video with a certain musical accompaniment and post it on the channel, adding the appropriate hashtag. Such a video can get up to half a million views, which sends it to "recommendations" and attracts new subscribers to the challenge. Direct advertising is prohibited.
TikTok tools for promotion
All participating videos are nigeria email list available for viewing thanks to the hashtag. And the large number of influencers and their subscribers provides a great reach. Therefore, the Hashtag Challenge is positioned as a very effective way of advertising brand promotion on TikTok*.
Hashtag Challenge is often combined in advertising campaigns with Branded Effect. These are masks (2D or 3D format), the use of which allows you to create unique content with a mention of the brand.
The performance indicators here are views, banner clicks, hashtag clicks, engagement (likes, comments, reposts), the number of videos created, and the number of branded audio tracks used.
In-Feed Native Video
Perhaps one of the easiest to use tools, it allows you to easily stand out and immediately see the conversion. Users are shown an advertising video in the feed (up to 15 seconds long), which takes up the entire screen and can contain a call to action, a link, a hashtag.
Branded Effects
Through a video in In-Feed Video, you can immediately actively interact with the audience, in particular through surveys. For example, a blogger advertises an application and immediately asks whether other subscribers have had experience using it. If a person answers “no”, the system will give him the opportunity to install the application (redirect to the AppStore or Google Play). And if the answer is “yes”, then there is a redirect to the advertiser's website (and there is already a special offer there). There is an interesting option “Superlike”, which demonstrates a special effect with a brand at the moment when a person puts a like. Plus, In-Feed Video allows you to place a banner at the bottom of the screen. This is a useful option for cases when you need to show the packaging or brand in the first seconds.
The key metrics here are the number of impressions, views, clicks, CTR and the level of engagement on videos (likes, comments, reposts).
Branded Effects
This is a promotion method on TikTok*, very similar to Instagram masks, lenses on Snapchat or special effects on Facebook. The permissible period for using branded elements on TikTok* is 10 days. They are presented in the form of stickers, filters, unique special effects (formats - 2D, 3D, AR), which are demonstrated throughout the application in key places.
A very popular, fast and effective way to promote on TikTok*. There are a lot of challenges here, and anyone can take part in them.
The challenge is launched by an already popular TikToker. Those who want to join must shoot a video with a certain musical accompaniment and post it on the channel, adding the appropriate hashtag. Such a video can get up to half a million views, which sends it to "recommendations" and attracts new subscribers to the challenge. Direct advertising is prohibited.
TikTok tools for promotion
All participating videos are nigeria email list available for viewing thanks to the hashtag. And the large number of influencers and their subscribers provides a great reach. Therefore, the Hashtag Challenge is positioned as a very effective way of advertising brand promotion on TikTok*.
Hashtag Challenge is often combined in advertising campaigns with Branded Effect. These are masks (2D or 3D format), the use of which allows you to create unique content with a mention of the brand.
The performance indicators here are views, banner clicks, hashtag clicks, engagement (likes, comments, reposts), the number of videos created, and the number of branded audio tracks used.
In-Feed Native Video
Perhaps one of the easiest to use tools, it allows you to easily stand out and immediately see the conversion. Users are shown an advertising video in the feed (up to 15 seconds long), which takes up the entire screen and can contain a call to action, a link, a hashtag.
Branded Effects
Through a video in In-Feed Video, you can immediately actively interact with the audience, in particular through surveys. For example, a blogger advertises an application and immediately asks whether other subscribers have had experience using it. If a person answers “no”, the system will give him the opportunity to install the application (redirect to the AppStore or Google Play). And if the answer is “yes”, then there is a redirect to the advertiser's website (and there is already a special offer there). There is an interesting option “Superlike”, which demonstrates a special effect with a brand at the moment when a person puts a like. Plus, In-Feed Video allows you to place a banner at the bottom of the screen. This is a useful option for cases when you need to show the packaging or brand in the first seconds.
The key metrics here are the number of impressions, views, clicks, CTR and the level of engagement on videos (likes, comments, reposts).
Branded Effects
This is a promotion method on TikTok*, very similar to Instagram masks, lenses on Snapchat or special effects on Facebook. The permissible period for using branded elements on TikTok* is 10 days. They are presented in the form of stickers, filters, unique special effects (formats - 2D, 3D, AR), which are demonstrated throughout the application in key places.