Here's how CMOs are using technology in campaigns
Posted: Tue Jan 28, 2025 4:54 am
Bots, cognitive technology, social media intelligence, UX… As a CMO (Chief Marketing Officer), you may not be familiar with how to apply terms like these to your marketing strategies. But now you’ll see why it’s essential to stay up to date with these technological solutions.
Consumer habits have changed, and companies must keep pace with the change. It is essential that CMOs combine marketing and technology in their strategy, with the aim of establishing effective growth campaigns.
In this post we analyze some technological solutions that could help brands to make more effective marketing campaigns :
Mobile marketing and social media intelligence
In the new digital era - in which 70% of Google searches are sweden phone number data made from a mobile device and where, according to the Total Retail 2017 study by the consulting firm PwC, 65% of consumers globally make purchases via mobile at least once a month - brands must be prepared to carry out effective marketing campaigns through these devices.
Social media intelligence , which applies Big Data to social media strategy to analyze how a brand is positioned on social media , is a tool that, when used well, can make your social media marketing campaign a success. One successful example is Bimbo , one of the largest baking companies in the world, based in Mexico, which used a social media intelligence tool called Brandwatch to develop a social media campaign.
Bimbo launched a limited edition cake in the United States, and immediately generated discontent on the networks among Mexican consumers. With Brandwatch, Bimbo was able to detect and visualize the crisis in real time, develop a strategic campaign for the launch of the product in Mexico, identify influencers to amplify the reach of the campaign, and measure the ROI (Return on Investment) of the social media campaign.
With this strategy, Bimbo increased sales of this product by 12%, which brought in revenue.
Consumer habits have changed, and companies must keep pace with the change. It is essential that CMOs combine marketing and technology in their strategy, with the aim of establishing effective growth campaigns.
In this post we analyze some technological solutions that could help brands to make more effective marketing campaigns :
Mobile marketing and social media intelligence
In the new digital era - in which 70% of Google searches are sweden phone number data made from a mobile device and where, according to the Total Retail 2017 study by the consulting firm PwC, 65% of consumers globally make purchases via mobile at least once a month - brands must be prepared to carry out effective marketing campaigns through these devices.
Social media intelligence , which applies Big Data to social media strategy to analyze how a brand is positioned on social media , is a tool that, when used well, can make your social media marketing campaign a success. One successful example is Bimbo , one of the largest baking companies in the world, based in Mexico, which used a social media intelligence tool called Brandwatch to develop a social media campaign.
Bimbo launched a limited edition cake in the United States, and immediately generated discontent on the networks among Mexican consumers. With Brandwatch, Bimbo was able to detect and visualize the crisis in real time, develop a strategic campaign for the launch of the product in Mexico, identify influencers to amplify the reach of the campaign, and measure the ROI (Return on Investment) of the social media campaign.
With this strategy, Bimbo increased sales of this product by 12%, which brought in revenue.