Organic and Advertising Tools for Latent Demand

[shaownhasan]

In this case, as you may have already understood, the social networks are the masters : Facebook, Instagram, but also all the other social networks frequented by our target users.

As with conscious demand, also in the case of latent demand we can make a distinction between organic and paid.

The Instagram followers or Facebook fans represent for example a pool that we can components of a job seekers database reach organically . However, the situation on social media is clear: organic coverage is very low and the more you go ahead, the more the problem, if we can call it that, grows. This is why I always say that these are not free platforms: if you are a company, Facebook, Instagram and company are tools to be considered paid.


Facebook ads (which also includes sponsorships on Messenger, Instagram, apps and partner sites) is the king of tools for responding to latent demand.

Despite the fact that many people fill their mouths every time they proclaim the alleged death of Facebook (which in reality is losing users, but only a minimal part), I can assure you that we are talking about a truly incredible platform for those who do advertising.

Through this type of advertising, in fact, we can reach a user interested in a certain topic and bring them closer to our reality, our brand, our products. This is done by exploiting audiences based on user interests and behaviors, but also through lookalike audiences (by the way, I recently wrote this super guide to Facebook lookalike audiences ).