What is relationship marketing?
Posted: Tue Jan 28, 2025 5:11 am
The old marketing paradigm was all about desperate efforts to make a sale. It was characterized by what Seth Godin calls “interruption marketing,” and the goal was to do everything possible to make that sale.
In the new marketing paradigm, which rcs data iran one of the pillars of this community, it is argued that relationships are more than just transactions .
In this article we are going to see how relational marketing or relationship marketing works .
In this article we will see:
Why not focus on one transaction?
How to build customer relationships?
Value-based relationships
Relationships based on branding
The importance of long-term vision
Applying relational marketing
Why not focus on one transaction?
This is one of the questions that always arises. The transaction philosophy has its origins in the idea that a large number of independent transactions lead to a large volume of sales, and therefore to business success.
Let's think for a second about the consumer's point of view. They shop most days, and in many different places.
Unless there is some differentiator, the company (we, who are one of the many that consumers buy from every day) cannot go unnoticed .
Relationships and transactions
In addition to this, we know that one of the pillars of a business is its long-term sustainability . Unless the location is in a perfect location, this long-term sustainability needs to be guaranteed.
The best way is to build relationships with customers, “get customers to come back,” as they say in the marketing world.
How to build customer relationships?
In the new marketing paradigm, which rcs data iran one of the pillars of this community, it is argued that relationships are more than just transactions .
In this article we are going to see how relational marketing or relationship marketing works .
In this article we will see:
Why not focus on one transaction?
How to build customer relationships?
Value-based relationships
Relationships based on branding
The importance of long-term vision
Applying relational marketing
Why not focus on one transaction?
This is one of the questions that always arises. The transaction philosophy has its origins in the idea that a large number of independent transactions lead to a large volume of sales, and therefore to business success.
Let's think for a second about the consumer's point of view. They shop most days, and in many different places.
Unless there is some differentiator, the company (we, who are one of the many that consumers buy from every day) cannot go unnoticed .
Relationships and transactions
In addition to this, we know that one of the pillars of a business is its long-term sustainability . Unless the location is in a perfect location, this long-term sustainability needs to be guaranteed.
The best way is to build relationships with customers, “get customers to come back,” as they say in the marketing world.
How to build customer relationships?