Inbound Marketing & Travel or how to optimize the sales funnel
Posted: Tue Jan 28, 2025 5:50 am
Understanding travellers' behaviour and adapting to it is what we achieve through Inbound Marketing: we do not interrupt their experience, but rather we attract them naturally to our site and accompany them throughout the purchasing decision process according to their interests. The more (qualified) people access your website, the more chances of conversion, bookings and sales.
Before booking a trip or making a reservation, for example, the user goes through different stages: from discovering a need to making the final decision to buy or book. This 'journey' is known as the Buyer Journey and, in each of these stages, we must offer the traveler what they are looking for by segmenting and personalizing our content.
1. DISCOVERY (Awareness) : the user is looking for information/content that helps them solve their need. Through an online marketing strategy we communicate with our potential client defined cameroon phone number data in the buyer persona . We need to know what worries them, what their needs are, what they value most, etc.
In the following example, Maite is a mother who is concerned about safety, entertainment for her children, food, etc. during her trips and getaways. To get her to notice our products, we must convey topics related to these requirements both in the website's communication and in the content strategy.
At this stage, the most commonly used formats are guides, eBooks, blog posts, or white papers.
2. CONSIDERATION : Once we have attracted the user with our online marketing strategy, it is time for them to look at our facilities, services, comments, whether it is really what they need, etc. It is time for them to consider whether they want to choose us among other options. The user already knows their problem and begins to look for possible solutions. Videos, podcasts, product comparisons, webinars or expert guides are the most effective formats in this phase.
Before booking a trip or making a reservation, for example, the user goes through different stages: from discovering a need to making the final decision to buy or book. This 'journey' is known as the Buyer Journey and, in each of these stages, we must offer the traveler what they are looking for by segmenting and personalizing our content.
1. DISCOVERY (Awareness) : the user is looking for information/content that helps them solve their need. Through an online marketing strategy we communicate with our potential client defined cameroon phone number data in the buyer persona . We need to know what worries them, what their needs are, what they value most, etc.
In the following example, Maite is a mother who is concerned about safety, entertainment for her children, food, etc. during her trips and getaways. To get her to notice our products, we must convey topics related to these requirements both in the website's communication and in the content strategy.
At this stage, the most commonly used formats are guides, eBooks, blog posts, or white papers.
2. CONSIDERATION : Once we have attracted the user with our online marketing strategy, it is time for them to look at our facilities, services, comments, whether it is really what they need, etc. It is time for them to consider whether they want to choose us among other options. The user already knows their problem and begins to look for possible solutions. Videos, podcasts, product comparisons, webinars or expert guides are the most effective formats in this phase.