You are a clothing manufacturer. The idea of creating a new model of party jeans with luminous patterns was received with great enthusiasm by potential customers.
First we draw a layout. The respondents asked to increase the size of the drawings. We fulfilled the request. The layout was approved.
We create a 3D model of the jeans to see the designs in all planes. The clients said that part of the design should also be on the back. Please. Now they asked to make it a little smaller. The testing stage is over. We continue further until the final approval is received from the clients.
The agreed prototype is made real. Now slovenia email list customers can try on the jeans. The most questions were about the buttons, the zipper and the resistance of the pattern to abrasion. We gave several customers jeans, which they wore for a month, washing them every two days.
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Checklist: How to Achieve Your Goals in Negotiations with Clients
Of course, not all users have the same taste as you. But if they will bring you income by buying certain things that stand out from the generally accepted standards, then make a prototype especially for them, or better yet, two versions, and test both.
Mistakes in working with design thinking
It is not always possible to avoid problems using the design thinking approach. Maria Stashenko, founder and partner of the Wonderfull lab, talks about the reasons that can lead to failures in an article on Medium.com. Here are the main ones:
Superficial use of the design thinking method. The project team relies only on its own judgments, without conducting surveys of real users. As a result, a product is produced that does not satisfy the interests of buyers.
User problems are viewed from only one angle . To avoid this, it is important to involve specialists from various fields in the team: analysts, designers, programmers, developers, etc.
Ideas are criticized already at the generation stage. This way you risk losing the most creative and worthwhile ideas. It is necessary to agree with the team that any criticism is prohibited at the brainstorming stage.