Main channels for video advertising in 2025
Posted: Tue Jan 28, 2025 6:06 am
Today, video advertising can be created on a variety of platforms: social networks, video hosting sites, mobile applications, streaming services, etc.
Rutube
Until 2022, Rutube's daily audience was about 30 times smaller than YouTube's. Today, due to political events in the world and restrictions imposed by Google, Russian advertisers are using the domestic service more and more actively.
Rutube
Rutube's functionality is largely similar to YouTube's. Here medical mail list you can also set up target audience settings, marketing, use keywords, in-stream and out-stream formats.
Online cinemas
In online cinemas, the approach to showing advertising is quite cautious, unlike television, where commercials are shown several times during the viewing of a film.
On many services, for example, Start, some content is available for free, but in this case, an in-stream story will be launched in the middle of the feed.
Avito, in addition to in-stream, also offers interactive creatives, including quizzes, challenges, etc. This allows you to increase the time period during which the user and the brand communicate with each other.
Kinopoisk launches multirolls in the player. The creative is shown to the viewer at the beginning and end of the film.
"Zen"
A platform for blogs where video advertising is used quite actively. The display takes place in the feed, and the audience of the service in many cases is ready to watch long videos in full, so for this resource it is advisable to shoot stories longer than 20 seconds.
By default, the soundtrack of the video is disabled. You can insert a link to a third-party resource into the video.
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"Sales Triggers That Have Never Failed"
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Video advertising in Yandex.Direct
Video advertising is actively used in media and performance campaigns in the Yandex video network - the YAN segment. This platform is used by partners (federal TV channels and online cinemas) and their own services.
A useful feature of the resource is the ability to use the built-in video designer, a link to which is displayed when creating a campaign. It offers various templates. Of course, you can also upload your own videos, as well as create their compilations in MP4 format.
Rutube
Until 2022, Rutube's daily audience was about 30 times smaller than YouTube's. Today, due to political events in the world and restrictions imposed by Google, Russian advertisers are using the domestic service more and more actively.
Rutube
Rutube's functionality is largely similar to YouTube's. Here medical mail list you can also set up target audience settings, marketing, use keywords, in-stream and out-stream formats.
Online cinemas
In online cinemas, the approach to showing advertising is quite cautious, unlike television, where commercials are shown several times during the viewing of a film.
On many services, for example, Start, some content is available for free, but in this case, an in-stream story will be launched in the middle of the feed.
Avito, in addition to in-stream, also offers interactive creatives, including quizzes, challenges, etc. This allows you to increase the time period during which the user and the brand communicate with each other.
Kinopoisk launches multirolls in the player. The creative is shown to the viewer at the beginning and end of the film.
"Zen"
A platform for blogs where video advertising is used quite actively. The display takes place in the feed, and the audience of the service in many cases is ready to watch long videos in full, so for this resource it is advisable to shoot stories longer than 20 seconds.
By default, the soundtrack of the video is disabled. You can insert a link to a third-party resource into the video.
Read also!
"Sales Triggers That Have Never Failed"
Read more
Video advertising in Yandex.Direct
Video advertising is actively used in media and performance campaigns in the Yandex video network - the YAN segment. This platform is used by partners (federal TV channels and online cinemas) and their own services.
A useful feature of the resource is the ability to use the built-in video designer, a link to which is displayed when creating a campaign. It offers various templates. Of course, you can also upload your own videos, as well as create their compilations in MP4 format.