Deciding on the length of the video

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Here everything depends on the advertising objectives. The options are as follows:

15 seconds. Such videos are preferred by companies that listeners already know well. After all, in a short audio advertisement you can only give basic information about the product. For example, in a video from DNS you can say: “Sale of mobile phones with discounts up to 50% on the fifteenth of each month.” Potential medical mail list customers will hear this information and come to the store.

Part-time work hours

20 seconds. Here you can use additional methods of influencing the audience and include more information. You can talk about how many years the company has been in business and what products it offers, as well as talk about their advantages. Such a video can be built in the form of an interview or a monologue.

30 seconds. This duration is usually chosen by organizations that have recently appeared on the market or are releasing a new product that they have not previously offered to customers. The script for such audio advertising can be complex and combine several methods of influencing listeners. The brightness and emotionality of the presentation will attract attention, and the opinion of an expert or a real buyer will convince of the advantages.

How to choose a speaker
The announcer must meet the objectives of your advertising. Pay attention to his age, voice timbre, gender, as well as what styles he works in and whether he is able to present information the way you need. Researchers at the CXL Institute (a universal marketing training platform) believe that female voices are more trustworthy than male ones. But you need to take into account the individuality of the video.

How to choose a speaker for audio advertising

To decide on a speaker, decide on the following points:

Advertising objective. The timbre and tone of voice increase the assimilation of information. Male voices sound more expert and authoritative, while female voices sound more trusting and soothing.

Potential buyers. For example, if you are advertising a face cream, it would be better to tell the story from a woman's point of view.

Emotions. What feelings do you want to evoke in your listeners? Women's voices are calming, while men's voices are stimulating.

Create a profile of the potential client. Write down everything you know about the target audience. Analyzing this information will help you decide on other parameters of the speaker. You should choose a narrator from the same age group to which the listeners belong. Peers inspire more trust in people. For example, if you are advertising new gadgets, then choose a young speaker. If the object of advertising is a remedy for age-related diseases, then it is better to choose a middle-aged or elderly narrator for it.

In addition, the timbre and tone of the voice should correspond to the topic of the audio advertising. To sell tickets to a concert, you need an energetic voice, and to offer to relax in separate houses in nature - a peaceful and caring one.