Now it’s time to create your ad!

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However, you can’t just throw money at any advertising platform and expect immediate results. You need to strategize and test your approach—and consider a budget.

For startups low on cash, it might not be the best option. But, for those with a little more flexibility, it can be a powerful tool for quick growth.

Your first step to get started is to choose a campaign type.

There are five typical objectives to choose from:

Brand awareness campaigns
Traffic campaigns
Engagement campaigns
Lead campaigns
Sales campaigns
The type of campaign you choose will depend on your budget and the price point of your product or service. As a new business, use a combination of brand awareness campaigns alongside lead or sales campaigns—in order to create a healthy balance.

Next, define your target market for ads.

The great thing about paid advertising is that you can target croatia telegram data a very specific demographic. For example, with Google Ads, you could target 28-year-old software engineers living in Austin who work in the automotive industry and have been searching for project management tools. That’s definitely more precise targeting than organic marketing offers!

That said, ad platforms are getting smarter, and many users recommend trying broad targeting. So, test targeted campaigns alongside broad campaigns to see which performs best.


Your ad copy should have a clear hook that grabs the reader’s attention, and an even clearer value proposition that explains how your product can solve their problem.

If you’re creating image-heavy or video ads, make sure the visuals are high-quality, on-target, and concise. Most viewers don’t have the time to sit through a five-minute-long infomercial about your solution.