Training and employment of an advertising specialist

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Professional advertising and public relations specialists are trained by industry colleges and all sorts of institutes where the word "Design" is present in the name. This direction is characterized by a narrow focus: advertising photography, advertising design, etc. The most popular educational institution in this field, which has established itself in the eyes of the public, is the London College of Printing, LCP. It graduates not only professional advertisers, but also bachelors in network marketing contact list marketing.

It has been possible to become a professional, certified advertising specialist in Russia since 1995. Three types of higher and specialized educational institutions clearly specialize in this:

Special: International Institute of Advertising; Higher School of Advertising; Institute of Design and Advertising.

There are more than 70 PR departments operating in a number of higher education institutions.

Also, in universities of various specializations, there are a number of departments specializing in the study of advertising activities: journalism, commerce, publishing. However, they specialize in the PR profile in senior courses.

Training and employment of an advertising specialist

The State Standard established the procedure for training in this area. Thus, during the first two years, students study general education subjects, which, however, are related to PR:

basic aspects of advertising activities;

marketing;

Fundamentals of Management;

rhetoric and business communication;

cultural studies.

Considering that a competent advertising and marketing specialist must be a well-rounded individual, studying these subjects is definitely beneficial for students. Narrowly focused disciplines are introduced starting from the 3rd year, when the educational foundation has already been laid. Here, there is an in-depth study of marketing, management and the basics of programming.

The areas of employment for graduates can be very different:

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Mass media (TV and Internet channels, press, radio stations and other information institutions).

Advertising agencies.

Government agencies specializing in regulating the PR market and public relations.

However, one should not think that after graduating from a university, even the most prestigious one, the graduate will have prospects for employment in large companies in middle and senior positions.


Advertising is a field where you need to achieve specific results, which are also quite measurable. So, usually, people don’t get hired for such positions by connections (with illiterate management, the PR department can easily collapse). In order to become a manager, you need work experience and a significant amount of results.