How Word of Mouth Works

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Traditional methods of promoting products and services in the form of colorful commercials, the heroes of which are beautiful and happy people testing a new toothpaste, or radio commercials, where a pleasant female voice highlights the advantages of ordering pizza in the advertised establishment, today, as a rule, irritate users more often than motivate them to buy.

A more effective tool is a story from a real person, who is not interested in the issue, about their impressions of buying from a particular seller. This is word of mouth, the advantages and features of which we will highlight below.



The principle of word of mouth is simple. Acquaintances optometrist accurate email list and friends tell about the quality of a product, its attractive appearance or the result of its use. The term "word of mouth" itself appeared in ancient times. Young girls and older women, meeting at entertainment events, shared their impressions of new products and services.

Since women usually participate in the discussion of something, this method of disseminating information was named after an item of women's clothing. The expression "word of mouth" is still relevant today. Now, of course, not only girls and women like to talk about some service or product. There are also many men who like to discuss technology, cars and computers.

How Word of Mouth Works

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Word of mouth is used to spread rumors and gossip. But this is precisely what sellers are focused on, since this advertising channel works perfectly. The whole point is that people subconsciously trust information heard from acquaintances who have some authority in their eyes.

Many consumers believe that the purpose of colorful advertising is to sell a product or service. At the same time, the seller deliberately conceals the product's shortcomings. As for people who have already purchased a product or service, their opinion is more valuable and objective, since they have already managed to form a certain impression of the product, which means they can be trusted.

In dictionaries, word of mouth is described as rumors and gossip. Authors of literary works of the last century talk about it. Reading these books, we understand why one of the most effective methods of promoting goods and services has this name. Companies today very actively use this tool to promote brands and goods as part of advertising campaigns. Word of mouth as advertising complements traditional marketing methods well.