Importance of Landing Pages in Event Promotion

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A website is the key to successful event promotion.

What information should be on pharmacy database the event website :

Title and format (paid or free). If participation is free, then this should be mentioned on the main page.

Date and duration of the event.

Brief description, concept of the event.

Detailed description, information about goals, central audience, benefits.

Speakers. Information about who will be speaking and what topic they will be speaking on, as well as the speaker's authority and expertise.

Event program.

The address of the event, information on how to get there, directions by type of transport.

Cost of participation.

Conditions of registration for the event.

Information about the organizer, his contact details.

It would be great if you could answer all possible questions and dispel doubts of potential event participants directly on the website in the text.

Remember and consider such data as the number of visitors from the previous event, current registration figures and remaining seats. It is quite effective to use counters.

If you have a lot of text, divide it into columns. Also use various icons. Describe the speakers in detail and in a playful way – some participants attend events specifically to listen to the speakers.

Landing page for event promotion

On the website, invite users to contact you, collect a contact database of potential clients. Another important section of the landing page is the event program. In it, briefly tell about the speaker and his speech in a way that will interest visitors. There should also be information about the organizers - they should present and describe their achievements, successful cases, experience of participating in similar events. It is better not to be shy and show yourself as professionally as possible.

Why is this necessary? This way, you can increase the trust of potential clients in the organizers. Having convinced themselves of their professionalism, visitors will expect a meaningful and interesting event, which will encourage them to buy a pass.


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If you offer different tickets, explain how they differ and what is included in each participant package. Another manifestation of concern for customers on the part of the organizers is a diagram and description of how to get there. You can also provide a hotline number for those who get lost.

Before you launch a website, make sure all its elements work. Links lead to the necessary resources, payment forms function, and customer email addresses are included in your database. Also check the accuracy of the information: contact information, speaker descriptions. Check the entire text of the page for grammar and spelling errors. Find a proofreader to avoid suffering.

SMM promotion of events
With the help of SMM, you should create the impression that everyone is talking about your event now - bloggers mentioned it, publics wrote about it, and now a friend reposted a post about a ticket giveaway. Simple psychology: in the end, a person will still open the page to find out what it's about. And once on the site, he will already be added to your target.

The most common mistake made when promoting events is not to allocate the necessary resources for SMM. Many simply assign promotion in social networks to one specialist. At first, everything is fine: they launched a campaign, gained coverage. But as soon as there are more newsworthy events, and, accordingly, more work, he can no longer cope. Both the texts and the style suffer, and there is no time to adjust the layouts from partners to the general promotion plan, and they end up online unfinished.

SMM promotion of events

Content in SMM needs to be made “live”, and our case is no exception. Here’s what you can post :

Announcements . You can't do without them.

Engaging content . You can conduct surveys and contests, but it’s also difficult without giveaways. We send them to targeting or seeding. In general, the opportunity to get something for free is great for engaging the audience. If it didn’t work, no one would hold giveaways anymore.

Educational content . You can give your audience new knowledge. For example, you will have a locally known artist performing. Tell them in the post how interesting they are, despite the fact that few people know them yet.

Short interviews . Make arrangements with the participants and have an exclusive conversation with them.

Unique content . Think of what material will be related specifically to your event. This could be video invitations from speakers. And if you are holding a music festival, you can make playlists with songs from the performing artists.

Don't forget to track the statistics of all posts using analytics and compare which ones are more effective. Then focus on the most successful types of content. In general, everything works the same way as in other types of business, with the only difference that when promoting an event, you have very little time to correct unsuccessful moments.