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The World's Best Social Advertising: 20 Examples

Posted: Tue Jan 28, 2025 7:00 am
by subornaakter40
Telephone wall

Best Social Advertising_Telephone Wall
Beijing-based Ogilvy has launched an pharmacy database advertising campaign that shows the dependence of modern humanity on gadgets. The campaign's slogan was: "The more we communicate, the less we communicate."

The slower the better

Best social advertising_slower is better

Elm Grove Police Department: Public service announcements were placed along with a radar gun. As a driver passes by, he or she sees the speed at which they are traveling and the words "46 days in the hospital."

Speed ​​kills

Best Social Advertising_Speed ​​Kills

The slogan "Speed ​​kills" is often used in advertising campaigns. The Western Cape Government advertising agency has chosen a suitable image for the slogan.

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Don't be rude to others

Best social advertising_Don't be rude to others

The French public transport authority RATP has placed social advertising on public transport, calling for respect for other passengers.

Feeding the hungry is not as difficult as it seems

Best Social Advertising_Feed the Hungry

This ad was created by TBWA\Hunt\Lascaris (Johannesburg, South Africa) to raise awareness of hunger. The heartbreaking image calls for help for those who are starving.

Stop the Violence: Don't Drunk Drive

Best Social Advertising_Stop Violence

In Brazil, the advertising agency Terremoto Propaganda has published social posters calling on people not to drink and drive. They reflect a new understanding of the problem of alcoholism.

It is impossible not to approach such advertising.

The best social advertising_method of garbage collection

This method of collecting garbage is very original. Its author is the English company Hubbub. The essence of the project: the advertising materials contain calls to vote on a certain topic by placing a cigarette butt in one or another container.

Your child eats the same things as you.

Best Social Advertising_Your Child Eats

This social advertising was commissioned from the creative agency Paim by the Brazilian Society of Pediatricians (SPRS).

The social media campaign was created by the creative agency Paim for the Brazilian Society of Pediatricians (SPRS). The posters clearly show that unhealthy eating habits of mothers can cause health problems in children.

No child wants to be fat in adulthood.

No child wants to be fat in adulthood.

The American agency LatinWorks (Austin) raises the problem of obesity in its social advertising. It shows that obesity is an obstacle to achieving your goals.

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What you spend in two minutes, she can live for two days

What you spend in two minutes, she can live for two days

Colgate-Palmolive has launched a campaign calling for water conservation.

Brand logos take on new meaning

Best Social Advertising_Brand Logos

The creator of the Mozambique Fashion Week social advertising calls for the rejection of fur coats and other fur products, the use of elephant bone and rhinoceros horns. Although it will not affect poachers, it may make buyers think.

Think for two

Best Social Advertising_Think for Two

Advertising materials from the Yekaterinburg agency Red Pepper contain a call not to be distracted while driving, especially when children are on holiday.

Toys against child labor

Best Social Advertising_Toys against Child Labor

The social program of the Portuguese company APAV demonstrates toys performing various jobs. There are many children in the world who are forced to work. A teddy bear in the role of a seamstress, a Teletubby in the role of a shoe shiner make us think seriously about the problem.

When you see a tuna, imagine a panda

When you see a tuna, imagine a panda

In Singapore, advertising agency Ogilvy & Mather is calling for pandas to be featured in tuna captures.

Talking on the phone while driving is not allowed

Best Social Advertising_Telephone Conversations While Driving

In India, the Mudra Group created a public service announcement that shows the importance of paying attention on the road. It urges people not to be distracted by phone conversations, as they can cause a serious accident.

Likes don't work

Best Social Advertising_Likes Don't Work

In Singapore, advertising agency Publicis came up with the slogan for its social advertising: "Likes are not real help. Volunteer, change a life."

Buckle up, save your life

Buckle up, save your life

In Canada, the SAAQ advertising campaign uses posters to encourage people to buckle up while driving. They read: "Buckle up. Live."

Have you had a drink? Choose who will drive you

Best Social Advertising_Choose Who Will Take You

In Iceland, public service announcements urge: if you've been drinking, choose transport: taxi, police, ambulance or funeral home. Wise and spot on!

Premature end

Premature End_Premature End

This social network warns: “The life expectancy of smokers, according to statistics, is 15% less.”

Romania against pollution

Romania against pollution

The posters ask the question: How big does trash have to be to be noticed?

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Best Social Advertising: Videos That Make You Think
A very effective way to show a visual example is to create a social advertisement in video format. Below is a selection of the best social advertising videos that shock and make you think.

Anti-smoking campaigns



A series of public service announcements produced by the CDC (Centers for Disease Control and Prevention) called "Tips from Ex-Smokers" features Terrie, who explains how she gets ready for the day each morning after losing her teeth, hair, and voice box to throat cancer treatment.

These videos were created as part of an anti-smoking campaign in England. They show how the main character's tumor grows, what happens to the body under the influence of nicotine.

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"Who among us is perfect?"



In Switzerland, the Pro Infirmis charity created social videos about people with disabilities. In one shopping center in Zurich, the foundation's specialists replaced regular mannequins with figures of real people with disabilities.

The company came up with a slogan: “Because who is perfect?” and 13 million people from all over the world know about it.

Fighting heart disease



The social advertisement was made by the Swiss Heart Foundation, a foundation fighting heart diseases. The video shows a love story with a dramatic ending. A man has been in unrequited love with one woman his whole life, and after many years, he almost achieves his dream. The foundation's slogan is: life can end very early as a result of a heart attack.