Types and standards of YouTube video ads

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In addition to the traditional six types of video ads, YouTube also has an updated format called VAC, as shown below .


Skippable in-stream ads
Non-skippable in-stream ads
TrueView Discovery Ads
Bumper Advertisement
Outstream Ads
Masthead Ads

The explanation of each type and the billing method are introduced in the following article,

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ads used on the Internet, not the video ads that are shown on TV commercials or in taxis and other vehicles. As we will explain in more detail later, the number of platforms that allow video ads is rapidly increasing on websites and social media, and video ads can be posted both within the platform and outside of it.
Here we present only a summary.




Characteristics by type
After learning basic information such as the standards and billing methods for each type,

From here, we will explain the characteristics of each.


Skippable in-stream ads

If the video is not skipped, the user can watch it for longer.


You will gain in-depth knowledge about the product and the brand.

On the other hand, there is a possibility that users' eyes will be focused on the "skip button" and they will not see the ad .


Non-skippable in-stream ads

It is the same length as a typical TV commercial, so it has great appeal as it keeps viewers watching until the end.

On the other hand, it can be annoying for users who are not interested in your product or service, which can lead to a negative impact on your brand image .


TrueView Discovery Ads

You can reach users who are searching for related information, and since your ads are delivered to a specific target audience, you can expect a high click-through rate .


In this respect, TrueView video discovery ads are cost-effective.

In addition, TrueView action ads are useful for encouraging users to take action, such as requesting information or purchasing a product.