First steps to launching native advertising

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Now we have come to the main part – creating and launching an advertising campaign. Even with minimal skills, you can cope with this task. The main thing in this process is to choose the right direction for promotion.

If you have a poor idea of ​​which format will work more effectively for your company, you can entrust the promotion to a professional.

Before starting a native advertising physical therapist email list campaign, take the following steps :

Determine the results you want after promotion . This could be getting leads in the form of new customers, increasing loyalty to the product and brand awareness.

Choose which stage of the sales funnel you need content for . There can be three: the first stage attracts attention to the company, the second stage involves the audience and creates traffic, and the third stage begins selling products.

Choose a content format . It should match the interests of the target audience and be useful for them. Partner materials are usually published in the format of videos, articles, reviews and tests.

These actions will help you choose the direction of promotion and the type of native content. After the materials are posted on the site, all that remains is to conduct a timely analysis of the effectiveness of the advertising campaign.

7 stages of work on native advertising
Working on native advertising includes seven stages:

Filling out a development brief
It is transmitted upon request, or the brief is posted on the publication’s website in free access.

Brief for the development of native advertising

Frequently asked questions: what is the name of the brand and its product, how is the product positioned in front of the audience, what is it known for among people, what are the main needs that your product can satisfy. The task of the brief is to present the goal that you are pursuing in your campaign. At this stage, the commercial director or editor of special projects usually communicates with the advertiser.

Working on native integration ideas
Often these are 3-4 full-fledged ideas with a specific implementation deadline, estimated budget and topic. Such concepts are often created at team meetings in the form of a brainstorm. In large projects, other advanced techniques may be used.

Presentation of ideas to the customer and selection of format
As a rule, the format is determined according to the budget and deadline. Thus, news with native is created on average in 3-5 days, but a large special project takes about a month. It is good if the advertiser informs about the need to use native advertising in advance.