What can I do to improve my local presence?
Posted: Tue Jan 28, 2025 7:17 am
Unlike “conventional SEO”, the focus of search engine optimization of websites and internet presences in the local area is on the best possible findability of a service in the vicinity of the user.
Why is local SEO important?
It is essential for local services in particular to have an online presence. This is because it increases awareness beyond your own neighborhood. And not just with an attractive website. Since 2007, Google has been focusing more and more on local search. A new Google update was announced at the beginning of December that deals specifically with rcs data uk local search . And not without reason: people quickly search for the opening times of the doctor's office or a first impression of a restaurant that they would like to try out at the weekend. But having their own website is not enough. If you either do not want to use Google Ads or already use them, there is another way to increase relevance. As with any search query, the aim is for Google to present the most relevant search results to the respective user.
If someone is looking for a new family doctor or an Italian restaurant in their new neighborhood, a quick search in the browser can give you an initial overview. The so-called “Local Pack” or “Snack Pack” appears directly below the top paid ads. The user sees an excerpt from Google Maps and three search results from Google Maps are displayed before the organic search results appear. Here is an example:
Why is local SEO important?
It is essential for local services in particular to have an online presence. This is because it increases awareness beyond your own neighborhood. And not just with an attractive website. Since 2007, Google has been focusing more and more on local search. A new Google update was announced at the beginning of December that deals specifically with rcs data uk local search . And not without reason: people quickly search for the opening times of the doctor's office or a first impression of a restaurant that they would like to try out at the weekend. But having their own website is not enough. If you either do not want to use Google Ads or already use them, there is another way to increase relevance. As with any search query, the aim is for Google to present the most relevant search results to the respective user.
If someone is looking for a new family doctor or an Italian restaurant in their new neighborhood, a quick search in the browser can give you an initial overview. The so-called “Local Pack” or “Snack Pack” appears directly below the top paid ads. The user sees an excerpt from Google Maps and three search results from Google Maps are displayed before the organic search results appear. Here is an example: